With the popularity of the Internet, more and more people do shopping online. Serial returner refers to someone who regularly or

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问题     With the popularity of the Internet, more and more people do shopping online. Serial returner refers to someone who regularly orders more than they need and sends some of the items back. Three in ten shoppers deliberately over-purchase and subsequently return unwanted items, with one in five admitting to ordering multiple versions of the same item to make up their mind at home— safe in the knowledge they can choose from the ever-growing number of ways to quickly and easily send items back.
    Shoppers have also come to expect good value regardless of whether they’re making a purchase or a return. Six in ten say a retailer’ s returns policy impacts their decision to make a purchase online, and almost half of these would not order an item if they had to fund the cost of sending it back from their own pocket. Serial returners said they would send back fewer purchases if businesses were to standardize clothing and shoe sizes.

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答案 随着互联网的普及,网上购物的人越来越多。“连环退货族”指网购族中一些下单买很多自己不需要的东西,然后再把其中一部分退回去的人。有30%的人会故意多买,然后把不想要的东西退回去,20%的人承认会购买同一商品的多个版本,以便于他们在家收到货以后做出决定,因为他们知道有越来越多的途径可以让他们便捷地把商品退回去。不管在购买还是退货中,买家都期待比较划算的方式。60%的人表示,卖家的退货政策会影响他们的在线购物决定,其中约有一半的买家表示如果退货时需要自己出运费,他们就不会下单。“连环退货族”则表示,如果商家能够将衣服和鞋子统一成标准尺寸,他们的退货次数就会减少。

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