首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Look at the statements below and the text on mobile advertising on the opposite page. •Which section (A, B, C or D) does each
•Look at the statements below and the text on mobile advertising on the opposite page. •Which section (A, B, C or D) does each
admin
2013-01-13
46
问题
•Look at the statements below and the text on mobile advertising on the opposite page.
•Which section (A, B, C or D) does each statement 1-7 refer to?
•For each statement 1- 7, mark one letter (A, B, C or D) on your Answer Sheet.
•You will need to use some of these letters more than once.
Mobile Advertising The Next Big Thing
A
Advertising on mobile phones is a tiny business. Last year spending on mobile ads was $ 871 million worldwide according to lnforma Telecoms & Media, a research firm, compared with $ 24 billion spent on internet advertising and $450 billion spent on all advertising. But marketers are hailing the mobile phone as advertising’s promised land. It is destined, some say, to replace not only internet advertising,the latest fad, but also television, radio, print and billboards, the four traditional pillars of the business.
B
The 2.5 billion mobile phones around the world can potentially reach a much bigger audience than the planet’s billion or so personal computers. The number of mobile phones in use is also growing much faster than the number of computers, especially in poorer countries. Furthermore, most people carry their mobile with them everywhere—something that cannot be said of television or computers.
C
Yet the biggest selling point of mobile ads is what marketing types call ’ relevance’ . Advertisers believe that about half of all traditional advertising does not reach the right audience. But mobile advertising through text messages is the most focused: if marketers use mobile firms’ profiles of their customers cleverly enough, they can tailor their advertisements to match each subscriber’s habits.
D
In September, Blyk, a new mobile operator, launched a service in Britain that aims to do just that. It offers subscribers 2]7 free text messages and 43 free minutes of voice calls per month as long as they agree to receive six advertisements by text message every day. To sign up for the service,customers must fill out a questionnaire about their hobbies and habits. So advertisers can target their messages very precisely. ’ Britain is the largest, but also the trickiest European ad market, so if it works here it will work everywhere,’ says Pekka Ala-Pietila, chief executive and one of the founders of Blyk.
At present, mobile ads take a small share of the advertising industry.
选项
答案
A
解析
“目前,手机广告只占广告业很小的市场份额。”从A段的第一、二句话可以得知“手机广告还是小生意,它在全球广告总费用中所占的比例微不足道”。换言之,手机广告的市场占有率很小。因此,本句与A段内容一致。
转载请注明原文地址:https://kaotiyun.com/show/RWoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readthistextabouthowtofindtheaffiliatenichemarket.Choosethebestsentenceformtheoppositepagetofilleachof
Readthistextabouthowtofindtheaffiliatenichemarket.Choosethebestsentenceformtheoppositepagetofilleachof
Lookatthestatementsbelowandatthefivecommentsbyfivetopbusinesspeopleonhowtoinfluencepeopleatworkontheoppo
ReadthearticlebelowaboutaBritishmanufacturingcompany.Foreachquestion(31-40),writeonewordinCAPITALLETTERSon
Readthefollowingarticleaboutdifferent-sizedmanagementconsultanciesandthequestionsontheoppositepage.Foreachqu
Readthefollowingarticleaboutdifferent-sizedmanagementconsultanciesandthequestionsontheoppositepage.Foreachqu
Readthefollowingarticleaboutdifferent-sizedmanagementconsultanciesandthequestionsontheoppositepage.Foreachqu
随机试题
劳动分工原则
正常血液pH维持在
护理便秘患者时,下列不妥的是
以下影像学技术,必须应用对比剂进行检查的是
A.结晶紫B.甲基红C.二甲酚橙D.淀粉溶液E.邻二氮菲亚铁铈量法选用指示剂
企业放弃剩余料件、边角料、残次品、副产品等交由海关处理应当提交书面申请,经海关核定,下列哪些情形的货物将作出不予放弃的决定,并告知企业按规定将有关货物做退运、征税内销、在海关或者有关主管部门监督下予以销毁或者进行其他妥善处。
下列各项业务中,不通过“固定资产清理”科目核算的是()。
预备性面试主要关注()
微分方程xy’+y=0满足初始条件y(1)=2的特解为_________。
"Othercountrieshaveaclimate;inEnglandwehaveweather".ThisstatementsuggeststhatTheword"lands"inthelastsentenc
最新回复
(
0
)