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Read the article below about the concept of marketing. In most of the lines(34-45),there is one extra word. It either is gra
Read the article below about the concept of marketing. In most of the lines(34-45),there is one extra word. It either is gra
admin
2015-04-23
87
问题
Read the article below about the concept of marketing.
In most of the lines(34-45),there is one extra word. It either is grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
If a line is correct, write CORRECT on your Answer Sheet.
If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.
The exercise begins with two examples(0 and 00).
Marketing
0 What does the term marketing really mean? Many people mistakenly think
00 of it as advertising and selling. Given out the number of commercials on television,
【M1】in magazines and on newspapers and all the signs and offers in and around the
【M2】shops this is not surprising. However, the advertising and selling are only two
【M3】of several marketing functions, and not necessarily the most important ones.
【M4】The most basic concept underlying marketing is that all of human needs. We
【M5】have many needs including ones such as affection, knowledge and a sense
【M6】of belonging as well as the physical need for food, warmth and one shelter. A
【M7】good deal of our lives is devoted to obtaining what will satisfy by those needs.
【M8】Marketing can thus be defined as any human activity which it is directed at
【M9】satisfying needs and wants by creating and exchanging goods and value with others.
【M10】Marketing has become a key factor in the achieving success of western businesses.
【M11】Today’s companies face with stiff competition and the companies which can best
【M12】satisfy customers’ needs are those which they will survive and make the largest profits.
【M2】
选项
答案
THE
解析
此处句意为:广告宣传与销售只是营销中的两个方面,而非全部。此处的广告宣传与销售并不是特指,故定冠词THE多余。
转载请注明原文地址:https://kaotiyun.com/show/RYoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
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