首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Most people would probably agree that many individual consumer adverts function on the level of the daydream. By picturing quite
Most people would probably agree that many individual consumer adverts function on the level of the daydream. By picturing quite
admin
2011-01-04
58
问题
Most people would probably agree that many individual consumer adverts function on the level of the daydream. By picturing quite unusually happy and glamorous people whose success in either career or sexual terms, or both, is obvious, adverts construct an imaginary world in which the reader is able to make come true those desires which remain unsatisfied in his or her everyday life.
An advert for a science fiction magazine is unusually explicit about this. In addition to the primary use value of the magazine, the reader is promised access to a wonderful universe through the product-access to other mysterious and tantalizing worlds and epochs, the realms of the imagination. When studying advertising, it is therefore unreasonable to expect readers to decipher adverts as factual statements about reality. Most adverts are just too meager in informative content and too rich in emotional suggestive detail to be read literally. If people read them literally, they would soon be forced to realize their error when the glamorous promises held out by the adverts didn’t materialize.
The average consumer is not surprised that his purchase of the commodity does not redeem the promise of the advertisement, for this is what he is used to in life: The individual’s pursuit of happiness and success is usually in vain. But the fantasy is his to keep; in his dream world he enjoys a "future endlessly deferred" .
The Estivalia advert company is quite explicit about the fact that advertising shows us not reality, but a fantasy; it does so by openly admitting the daydream but in a way which insists on the existence of a bridge linking daydream to reality—Estivalia, which is "for daydream believers", those who refuse to give up trying to make the hazy ideal of natural beauty and harmony come true.
If adverts function on the daydream level, it clearly becomes inadequate to merely condemn advertising for channeling readers’ attention and desires towards unrealistic, paradisiacal (天堂似的) nowhere land. Advertising certainly does that, but in order for people to find it relevant, the Utopia(乌托邦)visualized in adverts must be linked to our surrounding reality by a causal connection.
What’s the bridge linking daydream to reality in adverts?
选项
A、The product.
B、Estivalia.
C、Pictures.
D、Happy and glamorous people.
答案
A
解析
仔细阅读并分析第四段可推知:广告产品应是连接白日梦和现实的桥梁。因此本题的正确答案为A。
转载请注明原文地址:https://kaotiyun.com/show/RgHO777K
0
在职攻硕英语联考
相关试题推荐
(浙江大学2010年试题)ThecharacterofEuropeaneducationdemandsthatthestudentdevelop【C1】______andsocialindividuality.TheAm
(浙江大学2010年试题)ThecharacterofEuropeaneducationdemandsthatthestudentdevelop【C1】______andsocialindividuality.TheAm
(浙江大学2010年试题)ThecharacterofEuropeaneducationdemandsthatthestudentdevelop【C1】______andsocialindividuality.TheAm
(浙江大学2010年试题)ThecharacterofEuropeaneducationdemandsthatthestudentdevelop【C1】______andsocialindividuality.TheAm
(中国矿业大学2007年试题)TheIndiansrisesoonasitislight,thechildrenrundowntotherivertoswim,thewomangotothecreek
(中国矿业大学2007年试题)TheIndiansrisesoonasitislight,thechildrenrundowntotherivertoswim,thewomangotothecreek
Thelongwaitfornewsofmyexamresultshasalreadysetmynerves______.(中国科学院2013年3月试题)
ThelandscapeoftheAmericanWestwasdramaticallyalteredduringthe20thcenturyasaresultofthe______constructionofdams
Heisvery______andwell-qualified,soheshouldreachthetopofthisprofession.
随机试题
静脉点滴给予GnRH可引起血浆LH和FSH的变化。LH和FSH发生变化的原因是:
有关病志书写不正确的是()
我国金融界关于货币政策目标选择的理论包括()
下列出院病案整理、装订工作质量要求正确的是
下列选项中,既包括单位犯罪主体也包括自然人犯罪主体的是:()
资本主义社会教育的特征()
戊戌维新运动的意义表现在它是()
Wheredoesthisconversationmostprobablytakeplace?
________today,hewouldgettherebySaturday.
A、Tohaveoneofherteethfilled.B、Tohaveoneofherteethpulled.C、Tohaveherteethcleaned.D、Tohaveherteethexamined.
最新回复
(
0
)