2. 外语
  3. •Your company needs to promote publicity in ways other than advertisements. Your manager feels that the company can gain reputat

•Your company needs to promote publicity in ways other than advertisements. Your manager feels that the company can gain reputat

admin2010-01-29  55
问题    •Your company needs to promote publicity in ways other than advertisements. Your manager feels that the company can gain reputation if more of its employees publish articles in newspapers. You have been asked to write a proposal regarding the need to encourage the employees to write articles for newspapers.
   •Write your proposal, including the following.
   •a brief description of the employees’ engagement in writing articles for newspapers
   •an explanation of why published articles can contribute to the company’s publicity in terms of its technical expertise
   •recommendations for incentive measures that urge the employees to consider writing articles for journals.
   Question 3
   •Your company has planned to screen out socially inappropriate massages from all of its advertisements. You have been instructed to write a report about biased ads which might foster negative stereotypes of some group.
   •Write the report for your manager, including the following information:
   •what stereotypes of people have appeared in the ads
   •why it is compelling to stop running or changing the ads in their current forms
   •whet general lesson can be learnt from this incident.
   Question 4
   •Your company, which runs a transportation business, has received a letter requesting adjustment on damaged shipment from a client. You are responsible for writing letters to inform clients of how reimbursement is made to clients under such circumstances.
   •Writing the letter to this client:
   •expressing your awareness of this affair and your apology for the damage
   •informing him of the granted adjustment
   •reminding him of what needs to be done before the reimbursement is made.
选项
答案Dear Mr. Smith, Your last mail is well received. We are very sorry about your loss again. We were all shocked at the news that you suffered so much, and immediately we attached great importance to this issue, to limit the loss. Shipment damage has rarely happened in our company. As you have known, we have always provided excellent and safe shipping service to all our clients. You have my words here that we are all making great efforts to make the loss limited and try to make you satisfied with the final compensation. We have insured all the goods before shipment. It covers all risks and war risks only as per the Clauses of the People’s Insurance Company of China for 110% of the invoice value. It means People’s Insurance Company will compensate for all your loss, rather than us. For this reason, it is not acceptable for us to give adjustment. All these terms have been included in the shipment contract, which you have signed. Well. in order to get the reimbursement, you need to prepare the shipment contract between us. And it’s better for you to submit a damage evaluation proposal, including the merchandise, carton, and package materials. Then, we will give a final inspection according to yours. Only in this way will you get your reimbursement. Feel free to contact me if you have any further question. Sorry for your loss again.
解析    1．We were all shocked at the news that you suffered so much，and immediately we attached great importance to this issue，to limit the loss：我们对于你的损失十分震惊，而且随即便严肃对待此事，以减少损失。
   2．You have my words here：我向你保证。
   3．It covers all risks and war risks only as per the Clauses of the People’s insurance Company of China for 110% of the invoice value：中国人民保险公司按发票110%保全险及战争险。
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