首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Banks should introduce higher rates for savings to attract customers. B、People of all ages are eager to receive something for
A、Banks should introduce higher rates for savings to attract customers. B、People of all ages are eager to receive something for
admin
2012-05-28
52
问题
Do you know how to advertise for a bank? Well, there are several things to think about for a bank advertisement. The first problem is to decide who should be our audience. Should our advertisement be aimed at adults with full employment only? Or should it also appeal to students, housewives, retired workers, or even children? (26)It is a good idea to address the largest possible audience. The next question is how to attract people of different social groups to our bank. The usual tip is to offer free gifts, for example, portable radios or T-shirts for the young and gold pens for business executives. That always works. But what do we give to our best customers? That’s another question. What about leather diaries, for example? Banks are very competitive. We have to think of something new to offer our customers. That’s the third problem. Ours is one of the first banks to have drive in service and to open on Saturdays, but now many banks do so. Most banks also offer a variety of checking and saving accounts and a full range of investment plans to suit the needs of their customers, as well as the 24-hour ATM banking which makes it much faster and easier for customers to withdraw cash or do other things. (27)To attract more customers to our bank, it is essential that we have something that no other bank offers.
26. Which group of people should a bank advertisement try to impress?
27. What is crucial to attract more customers for a bank?
28. What can be implied from the passage?
选项
A、Banks should introduce higher rates for savings to attract customers.
B、People of all ages are eager to receive something for nothing.
C、Advertisements in TV are more effective than in newspapers.
D、It is quite a tough job to advertise for a bank.
答案
D
解析
综合理解题。本文主要讲述了该如何为银行做广告:首先讨论了银行广告的目标人群,然后说明如何才能把处于社会不同阶层的人都吸引进银行,最后还说各家银行之间存在着很大的竞争。结合全文推测,短文暗示了为银行做广告可不是件容易的事情。
转载请注明原文地址:https://kaotiyun.com/show/RkE7777K
0
大学英语六级
相关试题推荐
WhenToyotaMotorCorp.movedoneofitsdivisionsintoanenvironmentallyfriendly,or"green",buildinginTorrancethreeyear
PartⅡReadingComprehension(SkimmingandScanning)Directions:Inthispart,youwillhave15minutestogooverthepassageq
A、ItisdifficultforpeoplelivinginaStoneAgeculturetomoveintoamodernworld.B、Inventionisanewideatomodernpeop
______,itisoftenconsideredimpolitetointerjectaremarkwhenpeoplearetalking(无论在什么文化背景下).
A、ItisclosingdownsomefactoriesintheUS.B、Itnolongeroffershigh-payingjobs.C、Thenumberofitsemployeesisdoubled
I’vealwaysbeenanoptimistandIsupposethatisrootedinmybeliefthatthepowerofcreativityandintelligencecanmaketh
A、BecausethegovernorbelievesintheexistenceofGod.B、Becausethegovernorheldprayersessionsonstateproperty.C、Becaus
Formostpeople,fatisaburden.Itdoesn’treallymatterwhereitappears,wejustdon’twantit.Butitturnsoutthatourbo
WhichofthefollowingdoIPrightsprotect?
Psychologistsarefindingthathopeplaysasurprisinglyvitalroleingivingpeopleameasurableadvantageinrealmsas【B1】____
随机试题
单纯性肾病综合征严重水肿者的护理措施是
关于刑事责任、犯罪、刑罚三者之间的关系,下列说法正确的是:
用以衡量公司偿付借款利息能力的指标是( )。
世界迄今仍在使用的最古老水利工程是()。
某城市的电话号码,由六位升为七位(首位数字均不为零),则该城市可增加的电话部数是()
我国最大的油田和最大的钨矿分别位于()。
甲、乙、丙三所学校的学生被安排在周一至周五参观某革命纪念馆。纪念馆每天最多只能安排一所学校,其中甲学校连续参观两天,其余学校均只参观一天,那么共有多少种安排方法?
A、 B、 C、 D、 A
以下声明语句中错误的是______。
Therelationshipbetweentechnologyanddevelopmentiscomplicated.Attimesthenegativefeaturesoftechnologyseemto______th
最新回复
(
0
)