首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Control of market share is the key issue in this case study. The situation is both Coke and Pepsi are trying to【S1】______ market
Control of market share is the key issue in this case study. The situation is both Coke and Pepsi are trying to【S1】______ market
admin
2010-05-26
30
问题
Control of market share is the key issue in this case study. The situation is both Coke and Pepsi are trying to【S1】______ market share in this beverage market, which is valued【S2】______ over $ 30 billion a year. Just how is this done in such a competitive market is the underlying issue. The facts are that each company is coming up with new products and ideas in order to increase their market share. The【S3】______ and effectiveness of each company’s marketing strategy will ultimately determine the winner with respect to sales, profits, and customer【S4】______ .
Not only are these two companies constructing new ways to sell Coke and Pepsi, but they are also thinking of ways in which to increase market share in other beverage【S5】______ . Although the goal of both companies are exactly the same, the two companies rely on【S6】______ different marketing strategies. Pepsi has always taken the lead in developing new products, but Coke soon learned their lesson and started to do the same. Coke hired marketing executives with good track【S7】______ . Coke also implemented cross training of managers so it would be more difficult for cliques to form within the company. On the other hand, Pepsi has always taken more risks, acted【S8】______ , and was always developing new advertising ideas. Both companies have also relied on finding new markets, especially in foreign countries. In the foreign markets, Coke has been more successful than Pepsi. For example, in Eastern Europe, Pepsi has relied on a barter system that proved to fail.
Gaining market share occurs when a company stays one-step【S9】______ of the competition by knowing what the consumer wants. My recommendation is to make sure the company is always doing market research. This way they are able to get as much【S10】______ as possible from consumers. Next, analyze this data as fast as possible, and then develop the new product based upon this data. Once the product is developed, get it m the marketplace quickly. Time is a very critical factor. In my opinion, with all of these factors taken into consideration any company should give any company a good jump on market share.
A) records B) feedback C) at D) categories
E) for F) somewhat G) gain H) nevertheless
I) fast J) loyalty K) papers L) ahead
M) rapidly N) creativity O) wrought
【S7】
选项
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/RoV7777K
0
大学英语四级
相关试题推荐
YoungpeopleintheUnitedStateshaveawidevarietyofinterestsapart【C1】______theirschoolwork.Aschildren,bothboysand
YoungpeopleintheUnitedStateshaveawidevarietyofinterestsapart【C1】______theirschoolwork.Aschildren,bothboysand
A、Itcostmuchmorethanitsworth.B、Itshouldbebroughtuptodate.C、Itcallsforimmediaterepairs.D、Itcanstillbeusedfo
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebetweenmarketingandselling.Nottooma
Peopleinallpartsoftheworldare【B1】______."NoTobaccoDay".ItisthedaywhentheWorldHealthOrganizationappeals
____________(所有的航班都被取消了),thepassengerscoulddonothingbuttakethetrain.
A、Theonethewomanhastaken.B、TheoneaboutWorldWarI.C、Theoneaboutprogress.D、Theoneabouthistory.C
A、Nineteenth-centuryAmericanpainting.B、Americanarchitecturalhistory.C、Introductiontoeconomics.D、Eighteenth-centuryAmer
A、Intheafternoon.B、Inthemorning.C、Intheevening.D、Atnight.B
随机试题
即便在市场经济时代,也要提倡“干一行、爱一行、专一行”。
简述普通股筹资的优缺点。
每一份出口许可证的有效期为发证之日起不超过()
教育的_______功能也称为教育的派生功能、工具功能或间接功能。
根据《城市排水工程规划规范》的规定,新建城市、扩建新区、新开发区或旧城改造地区的排水系统采用()
作为施工承包单位计划体系的重要内容,项目管理实施规划应()主持编制。
本年利润账户属于损益类账户。()
阅读下面材料,根据要求写作文。田野里、山坡上、道路旁、花园中,我们经常能够看到一朵朵鲜艳的花,不管脚下的土地是否肥沃,也不管是否有人停下来观赏,他们总是那么自信、那么骄傲地悄然绽放。其实,身为教师,从这些绽放的花儿身上,我们能得到很多生活的启迪。
我们的生命经历完全是我们自己造就的,我们的一思一念都在创造我们的未来。生活永不停滞,每一个时刻都是新生的、新鲜的。我欣喜地发现:在我的世界里,一切都很美好。请以“在我的世界里,一切都是美好的”为题目,写一篇文章。要求:(1)文
层次模型和网状模型统称为
最新回复
(
0
)