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  3. What is important when...? Setting up a new branch - Site selection - Market research - -

What is important when...? Setting up a new branch - Site selection - Market research - -

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问题 What is important when...?
Setting up a new branch
- Site selection
- Market research
-
-
选项
答案When setting up a new branch, the priority you should contemplate is the selection of an appropriate site. According to different types of business, you can choose the site in line with your needs. For instance, heavy industry requires an ample space and labour force of large quantity. Besides, you should also have a market research before you plan to set up a new branch. If you start up a new branch blindly, without the consideration of local customer’s needs, consumption level, or competitor’s power, you are doomed to fail. What’s more, it’s also important to consider government’s policy. Whether your requirement for setting up a new branch will be approved or not largely depends on government’s policy.
解析     本题需要发言的主题是“成立一个新的分公司”。根据已有的要点1“Site selection选址”，可以联想到选址是开设分公司时首先要考虑的问题，并可展开说明选址的原则和重要性。根据已有的要点2“Market research市场调查”，可以联想其原因是为了了解顾客的需求(customers’needs)和竞争对手的情况。另外我们还可以补充一些回答的要点，例如政府的政策(Government’s policy)，因为政府能否批准是新公司项目能否真正实施的先决条件；或者当地的消费水平(Local consumption level)，因为这是公司能否有足够的客户和业务量的关键。
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