A、The profit potential of this morning show is promising. B、It poses little threat to other morning news show produced by Fox. C

Beginning in January, the 35 stations owned and Operated by Fox Television Stations group, overseen by Mr. Ailes since last year, will begin broadcasting a live, one-hour morning show, to be seen beginning at 9 in most cities, Fox announced yesterday. The show will generally forgo hard news for segments on entertainment and lifestyle, but it will undoubtedly have some of the feel of the Fox News Channel, which is producing the show with Twentieth Television. (Mr. Ailes created and continues to oversee the Fox News Channel.) The two main hosts of the new show, Mike Jerrick and Juliet Huddy, are hosts of Fox News’s "DaySide," which they are to leave in the fall. The announcement of the morning show represents the first major initiative by the Fox Television Stations group since Mr. Ailes became its chairman a year ago. But also noteworthy is the time slot in which Fox’s new show will appear. At least for now, Fox has chosen not to compete with the three main network morning shows "Today," "Good Morning America" and the "Early Show" --or with "Fox & Friends" on Fox News on cable -- between 7 and 9 a.m., when those programs draw the most viewers. (In New York City and elsewhere, NBC broadcasts a third hour of "Today," from 9 to 10 a.m.)
    In an interview yesterday, Dennis Swanson, president of operations for Fox Television Stations, said Fox believed that the stations could best distinguish themselves by producing local news from 7 to 9 a.m., but saw an opportunity for a national program in the 9 to 10 a.m. hour slot. "We think the economics for doing this show are right," Mr. Swanson said. "We’ve got plenty of experience in that regard. We wouldn’t enter into this project unless we thought there was a profit potential to it." Asked if the new show risked cannibalizing Fox News’s audience at 9--when "Fox & Friends" leaves the air, and the daytime lineup begins —— Bill Shine, senior vice president of programming for Fox News, said the programming was intended to be distinct enough to pose no such concerns. "There are hundreds of millions of viewers out there," Mr. Shine said. "We’re going after all of them."
    In another morning news development, ABC News has decided to hire Jim Murphy, a former executive producer of the "CBS Evening News," as a senior producer on "Good Morning America," said an ABC News staff member who knew of the hire but was not authorized to  disclose it. Though the program’s executive producer, Ben Sherwood, is leaving this fall, Mr. Murphy’s responsibilities and title have not been finalized, the staff member said. Mr. Murphy’s potential move to ABC was first reported yesterday on the Broadcasting & Cable Web site. The Fox group includes stations in New York (WNYW, Channel 5), Los Angeles, Chicago, Dallas and Washington, as well as in Cleveland, Houston, Minneapolis, Phoenix and Orlando. Because the Los Angeles station already has a morning show at 9, and the station in Cleveland is planning to produce one of its own, Mr. Swanson said those stations might delay carrying the new national show until 10 a.m. Mr. Ailes declined, through a spokeswoman, to be interviewed yesterday, deferring instead to Mr. Swanson and Bob Cook, president and chief operating officer of Twentieth Television.