Faced with increasing shortages of labour, especially personnel with specialist expertise, companies throughout the world are tu

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问题     Faced with increasing shortages of labour, especially personnel with specialist expertise, companies throughout the world are turning to new methods of attracting talented and qualified job candidates.
    Thousands of companies are experimenting with electronic recruitment and a few on the leading edge have fully integrated it into their human resources strategy. While corporate Websites are now commonplace, few are used to their full potential. In recruiting, a company Website should be used not only to post job openings, but also to market the company to prospective employees and to accept job applications. The most successful of these sites allow candidates to submit their CVs either by filling out an on-line form or by pasting an existing electronic CV file into the form. These can then be circulated to specific recruiters within the company if they match the requirements of existing job openings. They can also be stored in a database so that they can be considered for future job openings.
    If designing a state-of-the-art Website seems too complicated, or a company wants to reach people who might not ordinarily visit their website, some of the Internet’s commercial job-listing services may provide the answer. There are literally hundreds of these job boards, including many specialising in specific skills or industries. The largest ones also offer companies extra services, such as access to their databases of CVs. The cost of these services compares favourably with placing job advertisements in newspapers. A minimum package allowing the postings per month plus access to, the CV databases costs about $ 400 to $ 500 a month. In contrast, a newspaper might charge the same price, or more, to run a job advertisement for only one or two days.
    The Internet is undoubtedly a powerful tool for attracting and locating potential new employees. However, it does not solve all the problems recruiters face. Many companies simply do not have the time to sort through dozens of CVs, in electronic form or otherwise, nor do they necessarily have the expertise to pick the right people. Accordingly, although the costs are higher, many firms are turning to recruitment agencies to find the right people for them. This is particularly true of companies which need specialist or technical staff. " We recruit specifically for the engineering and petrochemical industries," says Jacqui Thompson, operations manager of the Human Resource Bureau. "We have a database of personnel from all over the country, from which we put forward candidates that we feel meet the client’s requirements. Ninety per cent of companies in the industries we deal with now recruit externally as they cannot access the staff they need without outside help. What’s more, we often find that those companies which do try to go it alone come to us six months later when they still haven’t found the type of candidate they want. "
    Ms Thompson’s experience is borne out in other areas. "Traditionally, companies only used agencies for top jobs," says Sharon Pinner of FSS, a company which recruits for the financial an IT sectors. "Many firms are still happy to recruit junior personnel themselves, but some companies find this too time-consuming. Companies are facing a shortage of good candidates in areas such as accounting and IT, and they don’t have the recruitment resources to ensure they will make the right choices. "
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