2. 外语
  3. Corporate Strategy Businesses have become more adept than ever at employing the essential strategies needed to succeed. You have

Corporate Strategy Businesses have become more adept than ever at employing the essential strategies needed to succeed. You have

admin2016-09-23  60
问题 Corporate Strategy
Businesses have become more adept than ever at employing the essential strategies needed to succeed.
You have been asked to illustrate how to set corporate strategy. Discuss the situation together, and decide:
- what are the three sides of setting corporate strategy
- why five elements are so important to set corporate strategy.
选项
答案A: Today’s businesses have become more adept than ever at employing the essential strategies needed to succeed in light of intense competitive and financial pressures. Say something about corporate strategy. B: Well, managers and executives from all walks of life are called on to set corporate strategy. Corporate strategy is the way a company creates its value through configuration and coordination of its multlmarket activities. A: In practice, we illustrate the concept with corporate strategic triangle. B: You’re right, for technical reasons, the three sides are " resources", " businesses" and " structures, systems, and processes". A: As far as I know, the three sides of the triangle are the foundation of corporate strategy. B: So when aligned in pursuit of a vision, and motivated by appropriate goals and objectives, the system can produce a corporate advantage, which justifies the firm’s existence as a multibusiness entity. A: Yeah. How does it work as a systematic way for corporate strategy analysis and formulation? B: To understand the whole system, we should examine its five elements. A: Well. That is vision, goals and objectives, resource, business, structures, systems and processes. B: You’re right. Vision plays the central role for any corporate strategies as it defines and positions a firm’s destination in the world of business. Objectives refer to specific short and medium term quantitative targets: goals, on the other hand, refer to qualitative intentions in the same time frame. Resource is the building block for any firm. Business portfolio management is traditional concern of corporate strategy. Every corporate performs a certain level of control over its individual businesses to achieve its corporate goals. This is the way to realise the goal of "the whole is greater than the sum". A: Well, That’s good! With all this, I’m sure we can do better on setting corporate strategy!
解析     本次讨论的任务是对设定企业战略提供一些建议。根据要求决定的要点1“设定企业战略的三个方面”，我们可以拓展想到资源(resource)；商务(business)；结构、制度和进程(structures，systems，and processes)三个重要方面进行讨论.根据要求决定的要点2“制定企业战略的五个要素”，可以总结为：洞察力(vision)；目标(goals and objectives)；资源(resource)；商务(business)；结构、制度和进程(structures，systems and processes)。
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