首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• You will hear a business presentation about 3 simple selling tactics. • As you listen, for questions 1—12, complete the notes,
• You will hear a business presentation about 3 simple selling tactics. • As you listen, for questions 1—12, complete the notes,
admin
2010-01-31
31
问题
• You will hear a business presentation about 3 simple selling tactics.
• As you listen, for questions 1—12, complete the notes, using up to three words or a number.
• You will hear the recording twice.
SELLING TACTICS
NOTES
Business Presentation
Pay Attention to Getting Attention
1. A major obstacle of selling things is that your sales message will be______ Three proven ways you can capture a prospect’s attention quickly:
2. Make a______
3. Emphasize the ______
4. Trigger Your Customer’s
Emphasize the Human Relationship
5. Prospective customers are more receptive to buying from a real person than from ______
Tip:
6. Sell yourself to make prospective customers ______ with the selling process,
7. Sell your company and its history of producing results to make prospective customers confident of your ability to deliver ______
Trigger Your Customer’s imagination
8. Convert the benefits delivered by your product or service into ______.
9. Put your prospect in the picture by dramatizing what it feels like to be ______.
10. Be ______
11. If you promote a business opportunity, describe what it feels like to be at home working ______
Tip:
12. Be sure your word pictures are dramatizing benefits and ______
M: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business—regardless of what you sell, how you sell or where you sell it.
1. Pay Attention to Getting Attention Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can’t, including your prospective customers. That% because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect’s attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect’s attention quickly, Make a dramatic statement: Example: "Even My Doctor Uses These Health Products" I Surprise your prospects with something unexpected: Example: "Try our service without charge for one month; why aren’t you making six figures?" And I’d like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example: If you sell face to face, spend some time early in the soiling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other way where you don’t talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are uniquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer’s Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends onboard. If you promote a business opportunity, describe what it feels like to be at home working without a boss, And I’d like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don’t really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
选项
答案
IGNORED
解析
转载请注明原文地址:https://kaotiyun.com/show/SAOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whichpartoftheman’sbodyisscheduledtob
A、 B、 C、 Abook作动词时,有“预约,预订”的意思,conferenceroom意为“会议室”。A项说明了为什么要预订大的会议室。(B)不要和问题中的book混淆,这里的book意为“书”。(C)resche
A、 B、 C、 B一定不要忽视疑问句中的疑问词。这道题询问做报告的日期(When)。因此回答具体日期的(B)项是正确答案。而(A)项用来回答询问报告主题的问题,(C)项则是诱使考生混淆present和presentat
A、 B、 C、 D、 B图画显示人们坐在演讲场(Peoplearesittinginthelectureroom.)的场景,故而描述人们参加演讲会的(B)选项是正确答案。(A)若忽略leaving
Whatpositiondoesthewomanprobablyhold?
Whathappenedinthecompanylastnight?
WhatisMs.Bartlett’scurrentposition?
A、 B、 C、 C(A)重复使用position一词,易造成混淆。(B)使用了与问题中的position(职位)有关的表达方式“提交申请(submitmyapplication)”,容易造成误导。(C)针对询问方法
Yourcompanyplanstosetupadistributionnetworkinthecounttopromotesalesofproducts.Youhavebeenaskedtosubmitidea
Describingthingsandplaces描述事物和地点
随机试题
给定资料1.“分类型垃圾桶网上卖断货了”“工作太忙只能求助爸妈或保姆,家人多了很多话题”“公司里个人座位旁的垃圾桶都没有了,扔垃圾人都跑瘦了”……近日,强制垃圾分类成为网络热门话题,一些个人生活习惯悄然改变。上海的宋女士说,为减少垃圾分类错误,已经开始少
TheSecretofaHappyMarriageThesecretofalongandhappymarriageappearstobenottoexpecttoomuchfromit.USrese
Aschoffbody:
预防自杀行为有多方面的干预措施,下列措施中最重要的是
(2010年单项选择第36题)在指定地区全权代表委托人从事一般商务活动和某些非商务性的事务的代理形式称为()。
20×8年9月16日,甲公司发布短期利润分享计划。根据该计划,甲公司将按照20×8年度利润总额的5%作为奖金,发放给20×8年7月1日至20×9年6月30日在甲公司工作的员工;如果有员工在20×9年6月30日前离职,离职的员工将不能获得奖金;利润分享计划支
新中国院系调整主要是学习()。
Madonnaseemslikeapersonusedtogettingherownway.SothepopstarmusthavebeendismayedwhenacourtinMalawirefused
Accordingtothecomprehensiveinputtheory,"i+1"refersto
Attheageoftwelveyears,thehumanbodyisatitsmostvigorous.Ithasyettoreachitsfullsizeandstrength,anditsowne
最新回复
(
0
)