首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______to buy a pro
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______to buy a pro
admin
2014-06-25
65
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have 【B2】______people’s desire for better fuel economy for their cars by advertising automotive products that【B3】______gasoline mileage(里程). Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally 【B4】______. A few years ago a brand of bread was offered to dieters with the 【B5】______that there were fewer calories in every slice. It 【B6】______ that the bread was not dietetic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real 【B7】______. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a 【B8】______investment for most people.
If consumers consider the quality of the insurance plans and the message in the ads, they will 【B9】______the advertising. Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is 【B10】______to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
【B3】
选项
答案
improve
解析
improve,意为“提高”。
转载请注明原文地址:https://kaotiyun.com/show/SGv7777K
0
大学英语四级
相关试题推荐
A、Studentsareforbiddentoparktheircarsoncampus.B、Postgraduatescanparktheircarsoncampus.C、Undergraduatestudentsc
______(他被卷入了关于教育改革的辩论中).whichisthesubjectthathealwaystriestoavoid.
A、Thecoffeeusedtotastebetter.B、He’ssurprisedthatthewomandrinkscoffee.C、He’dratherdrinksomethingotherthancoffe
A、Limiteddrivingrange.B、Hugerechargingexpenses.C、Theshortlifeofbatteries.D、Theunaffordablehighprice.A短文中提到,在过去,电动
A、Syntheticfuel.B、Solarenergy.C、Alcohol.D、Electricity.D短文中提到,未来几十年,人们出行的方式将与现在非常不同,每个人都将驾驶着电动汽车,故答案为D)。
Teachingtodaydemandsmorethanjustcaringaboutchildrenandknowingone’ssubjectwell.Teachersneedtofindoutwhat【B1】__
Astudyhasfoundthathavingsmallchildrencanmakeittoughertokeepupahealthydietandexercisehabits.Morethan1,500
A、TakepartinHelen’sparty.B、CelebratehisbirthdayonFriday.C、Datehisgirlfriend.D、Invitepeopletohishouse.A
A、Excited.B、Grateful.C、Disappointed.D、Exhausted.D综合推断题。对话中Susan列举了自己要做的事情,并提到她感觉自己有时像个奴隶。由此可知,Susan感觉很疲劳。
A、Thecarwasallrightintheaccident.B、Thecarwasbrokenbadlyintheaccident.C、Thewoman’sbrotherwasmadduetotheac
随机试题
属于肺纹理减少的病变是
烧伤感染防治的最主要措施是
胆总管开口于十二指肠的
A.局部症状B.后遗症状C.主要症状D.全身症状E.示病症状此症状一旦出现就可毫不犹豫建立诊断的症状属于
以下可作为申请护士执业注册学历的是
在工程网络图中,M工作的最早开始时间为第12天,持续时间为5天,该工作有三项紧后工作,它们最早开始时间分别为第土8天、19天、20天,则M工作的自由时差为()天。
《铁路法》规定,铁路运输企业逾期()天仍未将货物、包裹、行李交付收货人或者旅客的,托运人、收货人或者旅客有权按货物、包裹、行李灭失向铁路运输企业要求赔偿。
简述无效民事行为与可变更、可撤销民事行为的区别。
=________.
Thedoctorsaidthatthepatienthad______atonce.
最新回复
(
0
)