首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Why does television carry more national advertising than any other medium in Portugal?
Why does television carry more national advertising than any other medium in Portugal?
admin
2010-04-24
21
问题
Why does television carry more national advertising than any other medium in Portugal?
Television carries more national advertising than any other in the United States. The same is true in some smaller countries such as Spain and Portugal, where it is the only medium reaching a general national audience. In many countries--Sweden and Denmark, for example--the state-owned television accepts no advertising. In many other countries the amount of commercial time is extremely limited, as in France, Germany, and Italy. Soviet state-owned television began accepting a limited amount of advertising in 1988.
The chief reason for the popularity of television among United States advertisers is that it reaches a vast number of people at the same time. While it can cost well over 100,000 dollars, a 30-second commercial on network television can be seen and heard by as many as 25 million viewers. For manufacturers who must make prospects aware of their products and convince them of its benefits immediately, there is nothing as efficient as television advertising.
Because it employs motion as well as words, pictures, sound, and music, television is a valuable medium for products on display. No other medium is as effective in showing how quickly an automobile can accelerate or how well a brand of wristwatch will stand up under abuse and continue to run. Similarly, it is an ideal medium for conveying a mood or an emotional benefit for products such as long-distance telephone calls.
选项
A、Sweden
B、Germany
C、France
D、Italy
答案
A
解析
此题是测试国家的事实细节题,根据文中“In many countries—Sweden and Denmark,for example the state-owned television accepts no advertising.”可知答案是A。
转载请注明原文地址:https://kaotiyun.com/show/SI2K777K
0
专业英语四级
相关试题推荐
Onlineshopping(网上购物)hasbecomeamajorforceinretailingthisyearwithmorethanUS$1billioninChristmasseasonsales,
ForcenturiesOxfordhasbeenatBritain’sintellectualheart,perhapsthemostprestigiousamongEurope’smanyancientuniver
Since1895theNationalTrust(国家文物信托基金会)hasworkedforthepreservationofplacesofhistoricinterestandnaturalbeautyi
ThepriceofpublictransportationinBeijinghasdoubledtwicesince1989,butitisstillabargain.Usingthesubwayandmini
Accordingtothepassage,whichofthefollowinggroupsofnumberswillcertainlybringgoodlucktopeople?Theiiiluckassoc
AccordingtotheSun,wheredidtheygettilepicturesofSaddamHusseininjailinhisunderwear?
What’stheforeignministers’purposeforthemeetinginKyotoJapan?
"Duringlastdecade,therehavebeenmanychangesinfamilylife.""Arethesechanges________?"
WemetMaryandherhusbandatapartytwomonthsago.______we’vehadnofurthercommunication.
Theincredibleprecisionoftheequipmentis______tothemechanicalskilloftheengineerswhobuiltit.
随机试题
早期妊娠时,羊膜囊被下列哪一项围绕
面赤多见于
单代号网络图与双代号网络图相比,具有的特点有()。
下列关于与基层墙体、装饰层之间无空腔且每层设置防火隔离带的建筑外墙外保温系统的做法中,错误的是()。
期货公司应当向中国证监会提交关于变更负责人申请书和拟任负责人任职资格证明。( )
下面谱例出自哪一位作曲家的交响曲?()
某幼儿园在课程管理中,允许教师依据活动设计及幼儿活动的实际情况在时间分配上做弹性安排。这种做法()
《学记》中“不陵节而施”体现的教学原则是()。
设总体X~N(μ,25),X1,X2,…,X100为来自总体的简单随机样本,求样本均值与总体均值之差不超过1.5的概率.
Severalyearsintoacampaigntogetkidstoeatbetterandexercisemore,childobesityrateshaveappearedtostabilize,andm
最新回复
(
0
)