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  3. Facelift(紧肤术)followed by a week on a beach in Thailand? Hip surgery with a side of shopping in Singapore? Over the last 10 years

Facelift(紧肤术)followed by a week on a beach in Thailand? Hip surgery with a side of shopping in Singapore? Over the last 10 years

admin2013-10-03  28
问题     Facelift(紧肤术)followed by a week on a beach in Thailand? Hip surgery with a side of shopping in Singapore? Over the last 10 years, Asia’s rise on the medical tourism scene has been quick. Eastern nations dominate the global scene. Now Bali wants a slice of the action.
    The Indonesian island recently opened its first facility specifically targeting medical tourists with packages and services, Bah International Medical Centre(BIMC)Nusa Dua. BIMC already has an international hospital in Kuta, which opened in 1998.
    The new internationally managed facility offers surgical and non-surgical cosmetic procedures and dental care. Unlike most of the region’s hospitals, BIMC is designed to feel more like a spa or resort(度假村)than a medical facility.
    The 50-bed hospital has a 24-hour medical emergency entrance and hotel-like lobby at the front of the building servicing the hospital’s medical, and dental centers.
    If you’re a celebrity who doesn’t want everyone to know you’re here for a bit of lipo(吸脂术), no worries. There’s a private entrance that leads to the CosMedic Centre, which offers views of a golf course.
    BIMC has even teamed up with the nearby Courtyard by Marriott Bah, which provides specific after-care services like tailor-made meals and wellness programs for patients.
    Latest technology and cool interiors are a start, but breaking into a regional industry that already has some of the world’s top international hospitals will be tough, says—Josef Woodman, CEO of U.S.—based medical travel consumer guide Patients Beyond Borders(PBB).
    "As a newcomer, Bali faces stiff competition from nearby international healthcare providers. To compete, Bali will need to demonstrate a quality level of care and promote its services to the region and the world. On the positive side, Bali is blessed as one of the region’s safest, most popular tourist destinations, with a built-in potential to attract medical travelers."
    The Indonesian island couldn’t have picked a better time to get into the game, says PBB. "The world population is aging and becoming wealthier at rates that surpass the availability of quality healthcare resources," says the company’s research.
According to Woodman, BIMC______.
选项 A、threatens its regional competitors
B、will soon take the lead in the industry
C、needs further improvement
D、faces both challenges and opportunities
答案D
解析 细节题。通过Woodman和BIMC定位到第七段，可知’Woodman认为BIMC尽管有很多机会，但切入到本地市场也是很艰难的(tough)。故本题正确答案为D(机遇和挑战并存)。
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