首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about research and development in industry and the questions on the opposite page. For each question 13—
Read the article below about research and development in industry and the questions on the opposite page. For each question 13—
admin
2021-08-12
28
问题
Read the article below about research and development in industry and the questions on the opposite page.
For each question 13— 18, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose.
Research and Development in Industry
It is only through innovation that large companies will be able to survive, according to Mark Peter, vice-chairman of UK-owned industrial giant 5P. However, says Peter, it remains difficult to run a truly innovative company. Innovation involves speculation, unproven technologies and unpredictable costs. It takes a lot of managing, because managers really have to be on top of what’s happening. In addition, innovation does not fit easily into the orderly kind of organization that company accountants like. Despite this, Peter claims it is an essential policy to pursue.
The 5P group’s record of growth aid profitability indicates that it manages the orderly part of the business pretty well. The statistics are big: operations in more than 60 countries, sales in more than 200, around 60, 000 products and 70, 000 employees. But what makes 5P different is its innovative approach to innovation itself. Although it is a massive multi-national with a turnover of $ 15 billion, the whole company is broken down into tiny groups which work together and help each other and are then encouraged to consult internally with the other groups. This positively encourages individual and collaborative research.
A further encouragement is that all research staff world-wide are expected to work on 5P projects for only 85% of their time; for the remaining 15% of time they are free to pursue ideas of their own, using company facilities. In this time they can work on their own or in a group. One hugely successful project that has come out of this 15% rule is the Post-it note. The idea came from an individual inventor and then, using the business skills of a large organization, was rapidly developed into a major product. The success of the Post-it note proves how profitable the innovative 15% rule can be.
Mark Peter says innovation is at the heart of 5P. In 1996, more that 30% of sales were generated by products less than four years old. He says: " We almost always get into new markets through innovation. We’re very good at adapting these innovations to lots of different markets so we have a high success rate. We take an idea and see how many applications it’s got. Then we try to establish market dominance. We have a tremendous variety of technologies so we can adapt anything but we still need the original ideas to develop."
In the past year 5P has introduced a group-wide program called Pacing Plus. This means that they are still actively seeking new ideas, but with the difference that they hope many of them will eventually lead to the establishment of completely new business. In this way, 5P will be able to invest in a wide range of markets and even create some new ones.
This emphasis on innovation creates unusual stresses and strains and makes a company like 5P a difficult business to manage. Technical people at 5P are given a large degree of intellectual freedom, and the company appears to specifically try to recruit people who think for themselves and who don’t necessarily solve things by the traditional routes. The management encourages people to step outside of the security that comes from working in a big, stable group, and then to handle the consequences. So far the mixture of freedom and heavy responsibility seems to work: the 25 research schemes now under review could generate business worth $ 6 billion a year.
Mark Peter says it can be difficult for companies to be innovative because this involves
选项
A、giving more power to the accountants.
B、employing a lot of managers.
C、being orderly and organized.
D、being prepared to take risks.
答案
D
解析
第一段谈到Mark Peter认为大公司只有创新才能生存。然而经营一个有所创新的公司很难。A,B项含义不符,C太片面,只有D概括全面。
转载请注明原文地址:https://kaotiyun.com/show/SKoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Youwillhearanotherfiverecordings.•Foreachrecording,decidewhatthespeakerisdoing.•Writeoneletter(A--H)next
•Youwillhearfiveshortrecordings.•Foreachrecording,decidewhatthespeakeristryingtodo.•Writeoneletter(A--H)
•Youwillhearfiveshortrecordings.•Foreachrecording,decidewhatthespeakeristryingtodo.•Writeoneletter(A--H)
•Youwillhearanotherfiverecordings.•Foreachrecording,decidewherethespeakeristalking.•Writeoneletter(A-H)nex
WhatwasTomHendersondoingimmediatelybeforehestartedhisresearch?Whencalculatingthecostofin-housetraining,manys
WhatwasthecourtrulingastoMicrosoft’sbusinesspractice?Whatarethepositiveimpactthatthebreakupcouldhaveonsoft
•Lookattheformbelow.•YouwillhearamantelephoningtheFinancialPressInformationServicewithanorder.[*]
•Lookattheformbelow.•Youwillhearawomanaskingforsomeinformation.Date:8.6.01To:OxfordManage
A.fireanemployeeB.decreasepricesC.givefeedbackD.makeacomplaintE.inquiresomeinformationF.expand
•Lookatthestatementsandthematerialsaboutmarketingdisastersbelow.•Whichstory(A,B,CorD).doeseachstatement1—7
随机试题
何谓艺术信息?
A.前列腺B超检查B.尿道分泌物涂片检查C.排泄性尿路造影D.膀胱镜检查男性,25岁,推销员,尿道口红肿及刺痛2天,伴尿道脓性分泌物,确诊应做
适用于生态环境影响评价和预测的方法有()。
根据监理合同履行的难易程度,可将采购通用建筑材料购销合同的监理工作并入( )范围之内。
某厂新建一条生产线,工期要求9月10日投产,因遇到“非典”时期,机械设备于出3.4万元。经过设备制造单位修补后,协同施工单位一起安装,使密封性能满足要求。问题对质量事故处理检查和鉴定的结论有哪几种?
会计档案个别需要拆封重新整理的,档案机构应当会同( )共同拆封整理,以分清责任。
下列货币政策工具中,属于一般性政策工具的是()。
距今4300年至3900年的陶寺遗址,具有完备的都城功能。近日,考古工作者在陶寺遗址发现宫城的两处门址,确认了陶寺遗址宫城的存在。有专家指出,陶寺很可能是中国古代重要都城制度中城郭之制的最初形态。下列哪项如果为真,最能支持上述观点?
中国共产党在下列哪次会议上规定了党的最高纲领和最低纲领?()
结合材料回答问题:材料1我们只有一个地球,这是各国人民共同的家园……世界那么大,问题那么多,国际社会期待听到中国声音、看到中国方案,中国不能缺席。面对身陷苦难和战火的人们,我们要有悲悯和同情,更要有责任和行动。中国将永远向世界敞开怀抱,
最新回复
(
0
)