首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In The Art of Choosing, Sheena Iyengar, a business professor at Columbia University and a leading expert on decision making, tel
In The Art of Choosing, Sheena Iyengar, a business professor at Columbia University and a leading expert on decision making, tel
admin
2013-09-23
101
问题
In The Art of Choosing, Sheena Iyengar, a business professor at Columbia University and a leading expert on decision making, tells us that making sound choices is even more difficult than we think. To learn how to make better decisions, we first need to become aware of the pitfalls(陷阱)we typically encounter.
Iyengar reveals, for example, that having many options to choose from does not lead to better outcomes, despite popular assumptions to the contrary. For instance, she found that consumers were far more likely to buy jam when given fewer flavor choices, not more. " We frequently pay a mental and emotional tax for freedom of choice, " she writes. To become better choosers, Iyengar proposes that when confronted with an abundance of options, people should focus first on the easiest elements of the decision and work up to the more complex parts.
She illustrates this point using one study in which Audi buyers had to choose among 144 total car features. One group started with the features that required fewer options, such as whether they wanted leather or upholstered interiors, and worked up to features with many options, such as choosing among 56 colors for the car’s interior and exterior. The other group started with the hardest choices and moved toward the easier ones. In the end, those in the group that went from the hardest to easiest spent an average of 1, 500 euros more on their cars than the other group and reported they were less happy with their decisions.
Iyengar also explains that we often make decisions not based on our tastes but on how we think our decisions will be perceived. In 2000 a team of psychologists at the Massachusetts Institute of Technology and Columbia University showed that people receiving a free sample of beer chose against their tastes to avoid looking like copycats to their peers. Individuals who picked their beers in private, however, chose what they enjoyed and said they were happy with their decisions. Iyengar points out that the people who chose against their tastes were often unconscious of what motivated their decisions. Thus, she proposes that one way to avoid strong and sometimes silent influences is to try to become more aware of them in the first place.
Ultimately, Iyengar wants us to recognize that our decisions—both the mundane(普通的)and momentous—are influenced by many factors and that the more we recognize those factors, the more satisfied we will be.
Compared with the other group, those Audi buyers who started from the hardest choices to the easiest ones______.
选项
A、spent less money and were happier
B、spent less money and were less happy
C、spent more money and were happier
D、spent more money and were less happy
答案
D
解析
细节题。根据第三段最后一句“与另一组相比,这些由难到易小组的成员平均每人多花费1500欧元购车,并表明对自己的决定不是很满意”,可知[D]为正确答案。其他选项均不符合文意,故排除。
转载请注明原文地址:https://kaotiyun.com/show/SPLK777K
0
专业英语四级
相关试题推荐
WherewillMr.BushtalkwithindustrializednationsonSouthAfricanissues?
WhichofthefollowingstatementsisTRUEaccordingtothepassage?
Technologydevelopedyearsago,backinthe1990s-issimplybeing【C1】______in2012,inasortof【C2】______mode—sayexperts;
WhichoneofthefollowingwasNOTamongtheconditionsofthemanseveralyearsago?
What’syourearliestchildhoodmemory?Canyourememberlearningtowalk?Ortalk?Thefirsttimeyou【C1】______thunderor
What’syourearliestchildhoodmemory?Canyourememberlearningtowalk?Ortalk?Thefirsttimeyou【C1】______thunderor
WhyAmericanscientistsaredevelopingthesemaps7
WriteonANSWERSHEETTWOanoteofabout50-60wordsbasedonthefollowingsituation:Malcolm’sson,Johnhasgraduatedfro
WhichofthefollowingisNOTaconditionforthereductionofdebts?
随机试题
当过程增量小于过程减量时,群体绩效就呈现出“1+1
结核杆菌侵入肠道的土要途径是
有关依那普利的说法,错误的是
A.血府逐瘀汤B.柴胡疏肝散C.龙胆泻肝汤合涤痰汤D.瓜蒌薤白半夏汤合涤痰汤E.逍遥散合顺气导痰汤
背景资料某安装工程公司承接架空蒸汽管道工程。管道工程由型钢支架工程和管道安装组成。项目部根据现场实测数据,结合工程所在地的人工、材料、机械台班价格编制了每10t型钢支架工程的直接工程费单价,经工程所在地综合人工日工资标准测算,每吨型钢支
下列()会计凭证属于自制原始凭证。
信用度是指企业在经济活动中履行诺言、讲求信誉的程度。对企业信用度的分析主要包括对企业借贷信用、()、产品信誉等的评估。
所罗门死后不久,以色列犹太王国遂分裂为北方的以色列王国和南方的犹太王国。后来,两国分别为哪两个国家所灭?()
用快表(页表)的虚实地址转换条件,快表放在相联存储器中,其容量为8个存储单元,问:(1)当CPU按虚地址1去访问主存时主存的实地址码是多少?(2)当CPU按虚地址2去访问主存时主存的实地址码是多少?(3)当CPU按虚地址3去访
A.ImportanceofimmunizationB.RelationshipwithotherhealthservicesC.Creationofnecessaryconditionsforhealthybehavio
最新回复
(
0
)