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  3. A scientist who does research in economic psychology and who wants to predict the way in which consumers will spend their money

A scientist who does research in economic psychology and who wants to predict the way in which consumers will spend their money

admin2009-06-24  50
问题     A scientist who does research in economic psychology and who wants to predict the way in which consumers will spend their money must study consumer behavior. He must obtain data both on resources of consumers and on the motives that tend to encourage or discourage money spending.
    If an economist was asked which of three groups borrow most—people with rising incomes, stable incomes or declining incomes—he would probably answer: those with declining incomes. Actually, in the year 1947～1950, the answer was people with rising incomes. People with declining incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions about earning and spending are not always reliable. Another traditional assumption is that if people who have money expect prices to go up, they will hasten to buy. If they expect prices to go down, they will postpone buying. But research surveys have shown that this is not always true. The expectations of price increases may not stimulate buying. One typical attitude was expressed by the wife of a mechanic in. an interview at a time of rising prices. "In a few months, "she said, "we will have to pay more for meat and milk, we will have less to spend on other things". Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may be resented and buyer’s resistance may be evoked. This is shown by the following typical comment: "I just don’t pay these prices, they are too high".
    The investigations mentioned above were carried out in America. Investigations conducted at the same time in Great Britain, however, yielded results more in agreement with traditional assumptions about saving and spending patterns. The condition most conductive to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy, thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology.
选项 A、rely on traditional assumptions about earning and spending.
B、try to encourage or discourage consumers to spend money.
C、carry out investigations on consumer money spending motives.
D、do researches in consumer psychology in a lab.
答案C
解析
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