首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2015-03-13
27
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising, started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing.
Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment.
But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green".
Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by-state governments, California passed particularly strict laws, setting definitions for terms like "ozone friendly, " "biodegradable, " and "recycled".
According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes. " Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern is now part of the mainstream.
What was the response by consumers?
选项
A、Consumers were responsible.
B、Consumers were hostile.
C、Consumers didn’t care all the time.
D、Consumers got tired of it.
答案
D
解析
B.消费者持反对的态度。C.消费者在此问题上始终漠不关心。D.消费者对绿色广告已厌烦了。此题为细节题,该题的答案包含在下面的句子里。Consumers grew wary of envirotlmental appeals.故答案为D。
转载请注明原文地址:https://kaotiyun.com/show/SSUC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
Thispartistotestyourabilityinpracticalwriting.Nowyouarerequiredtowritealettertocomplainaboutthebadservice
Wehaven’ttheresourcestodotheworkourselves,sowe’llputitouttocontract.
Jameswroteaplay【31】television,aboutanimmigrantfamilywhocametoEnglandfromPakistan,andtheproblemstheyhadinEngl
Howwillthepresent-daysciencedevelopinthenearfuture,i.e.thenextdecadeorso?To【36】with,wecanexpect【37】scienc
Theincreaseoffamiliesheadedbysingleparentswasoneofthemoststrikingchangesinthe1980s.Bytheendofthedecade,2
A.Theauthoritiesurgedthepeopleintheflood-strickenareastoovercometheadversitythroughgreaterproductionandtorebu
_____failstoseethiswillmakeabigmistake.
______aftertheSecondWorldWarthattestpilotsfirstattemptedtobreakthesoundbarrier.
FirstGreatWesternprovidesaconvenientandaccurateticketsellingservice.Westartalegalcontractwithuswhenyoupurcha
只要你不断努力,你迟早会解决这个问题的。
随机试题
背景:某幕墙专业公司通过招投标从总承包单位承接了某机关办公大楼幕墙工程施工任务。双方合同约定,本工程实行包工包料,合同工期180个日历天。在施工过程中,发生了以下事件:事件一:按照合同约定,总承包单位应在8月1日交出施工场地,但由于总承包单位负责施工的
患者,男40岁。素体壮实,3日未解大便,腹胀痛,舌红苔黄,脉大有力。建议选用大黄配芒硝。请回答下列问题:大黄通便的合理使用方法是
下列关于我国民事诉讼法规定的审限表述错误的是?()
建筑安装工程的分项工程从设备组别来划分有()。
会计凭证按其()的不同,分为原始凭证和记账凭证。
下列成本差异的计算公式中,不正确的是()。
有些人明知道这么做不对,但这么做就能得便宜,你要不这么做就要吃亏,针对这种情况,要是你,你会选择怎么做?
甲公司与乙公司签订一份秘密从境外买卖免税香烟并运至国内销售的合同。甲公司依双方约定,按期将香烟运至境内,但乙公司提走货物后,以目前账上无钱为由,要求暂缓支付货款,甲公司同意。3个月后,乙公司仍未支付货款,甲公司多次索要无果,遂向当地人民法院起诉要求乙公司支
房产税征收
Americansbelievethatindividualsmustlearnto【B1】_______themselvesorrisklosingfreedom.Thismeansachievingbothfinanci
最新回复
(
0
)