2. 外语
  3. Online advertising is the means of selling a product on the Internet. With the arrival of the Internet, the business world has b

Online advertising is the means of selling a product on the Internet. With the arrival of the Internet, the business world has b

admin2014-08-07  79
问题 Online advertising is the means of selling a product on the Internet. With the arrival of the Internet, the business world has become digitalized (数字化) and people prefer buying things online, which is easier and faster. Online advertising is also known as e-advertising. It offers a great variety of services, which can not be offered by any other way of advertising.
   One major benefit of online advertising is the immediate spread of information that is notlimited by geography or time. Online advertising can be viewed day and night throughout the world. Besides, it reduces the cost and increases the profit of the company.
   Small businesses especially find online advertising cheap and effective. They can focus on their ideal customers and pay very little for the advertisements.
   In a word, online advertising is a cheap and effective way of advertising, whose success has so far fully proved its great potential (潜力).
Which of the following statements is TRUE of online advertising?
选项 A、It has taken the place of traditional advertising.
B、It will make the Internet technology more efficient.
C、It can help sell the latest models of digitalized products.
D、It can spread information without being limited by time.
答案D
解析 事实细节题。第二段第一句提到了在线广告的一个主要特点——能够不受地域和时间的限制，即时传递信息；第二句接着指出，无论白天还是夜晚，在线广告都能够在世界各地看到。D)提到“在线广告传播信息可以不受时间限制”，是对原文的同义转述，是本题的正确答案。 [避错] 虽然在线广告具有很大优势，但是并没有也不可能完全取代传统广告，所以排除A)“它已经取代了传统的广告”；因特网技术的迅速发展带动了在线广告的巨大发展，而不是在线广告使得因特网技术更为高效，所以排除B)“它将会使因特网技术效率更高”；第二段末句提到，在线广告可以帮助企业减少成本、增加效益，并没有具体提到“它能帮助销售最新款式的数字化产品”，所以排除C)。
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