首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
China promises Internet bounty Yahoo! will pay $ 1 billion for a stake in the Chinese e-commerce firm Alibaba. com as it bat
China promises Internet bounty Yahoo! will pay $ 1 billion for a stake in the Chinese e-commerce firm Alibaba. com as it bat
admin
2010-01-10
33
问题
China promises Internet bounty
Yahoo! will pay $ 1 billion for a stake in the Chinese e-commerce firm Alibaba. com as it battles other U.S. Internet companies for a foothold in China’s fast-growing Internet market.
Other major U.S. Web players such as eBay, Amazon. com, Barry Diller’s Interactive Corp. and Monster. com are shelling out big bucks for Chinese companies, although Yahoo! hit a new record.
Why the spending spree?
The same mason U. S. companies from Coca-Cola to General Motors have long beaten a path to China’s door: The nation has a lot of people. And now it has a burgeoning middle class, primed to revel in prosperity by buying consumer goods.
Less than 8 percent of China’s 1.3 billion people are online—but that still gives it 103 million Inter- net users, second only to the United States, with 203 million. By 2009, the number of Chinese Netizens is expected to surpass the number of Americans online. That year, Chinese e-commerce will be a $ 390.9 billion market, according to the research firm IDC.
Those colossal projections have U. S. investors salivating—even though actual Internet sales in China to date are minuscule. Yahoo’s billion-dollar deal Thursday gives it a 40 percent stake in a company with just $ 68 million in 2004 revenue. It follows last week’s debut of Baidu. com— "the Google of China"— which skyrocketed 354 percent on its opening day of trading on the Nasdaq stock market, despite having just $ 13.4 million in 2004 revenues. Google has a 2.6 percent stake in Baidu and reportedly would like more.
Moreover, e-commerce has some big obstacles in a country where credit cards are still, rare. Internet transactions are sometimes paid for by sending bicycle messengers with cash. PCs are beyond the reach of most of the multitudes, who had a gross national per capita income in 2002 of just $ 940, according to the World Bank.
But its massive demographics and surging economy—China’s CDP grew 9 percent in 2004—make the People’s Republic seem all the riper to U.S. companies. Now that explosive growth has slowed in the United States, Internet moguls see China as vast virgin territory.
"We are doubling down in China because the potential for Internet commerce in that country is simply extraordinary," eBay CEO Meg Whitman told analysts in February.
Internet firms in China "are getting in at the very beginning of a consumer economy that’s really nascent," said Laura Martin, senior analyst with Soleil/Media Metrics in Pasadena, Calif. "First movers have the best advantage at creating enormous amounts of value."
Add to that the Chinese propensity for homegrown enterprises, and you’ve got a mini-gold rush as U. S, Internet firms vie for Chinese partners to help them penetrate beyond the Great Wall.
Peter Sealey, an adjunct professor of marketing at the University of California-Berkeley’s Haas School of Business, was chief marketing officer for the Coca-Cola Corp. in 1979 when it entered China.
Like the U.S. Internet firms, Coke allied with Chinese companies. "You always want a partner on the ground who’s native to the territory, who knows the political system, who has connections," Sealey said.
The soft-drink firm faced some marketing challenges. "Coke is an acquired taste," he said. "We had Fanta Orange soda—a taste (the Chinese) were accustomed to. We used to take a case of 24 bottles of Fanta and swap in two bottles of Coke. Then we had to run ads explaining that Coke should be consumed cold."
Internet firms are likely to face a different set of cultural barriers. The reliance on a cash economy is a big one. To help spur Web transactions, eBay is introducing its online payment system PayPal in China this year. Alibaba, Yahoo’s new partner, already has a payment system called Alipay.
Then there’s cost. "To use the. Internet you have to have access to a PC, and PCs are multihundred-dollar items, whereas Coke is a 39 cent good in China," Martin said.
China does have a growing number of Internet cafes, offering a low-cost way to get online. It also has cell phones galore—which provide a vehicle for people to shop, search, text-message and make other online transactions.
"Chinese are crazy about cell phones; the penetration is incredible," said Chris McNally, a China analyst at the East-West Center in Honolulu. "I traveled through a remote, scarcely populated part of Ti- bet and along the roadside saw poor farm girls speaking on cell phones with their friends."
Still, the infrastructure challenges mean the payoff for Internet firms could be a while coming.
"We’re talking about a multidecade period here over which things will unfold," Martin said.
Now China has a ______, primed to revel is prosperity by buying consumer goods, burgeoning
选项
答案
middle class
解析
答案在第三段最后一句
转载请注明原文地址:https://kaotiyun.com/show/SWt7777K
0
大学英语四级
相关试题推荐
Nodirectrelationshiphasbeenprovenbetweenhighcholesterollevelsandheartattacks.Itcanbeeasiertochangeourdieta
AnumberofspecialcustomsassociatedwithChristmashavebeenintroduced______.December25isnotonlycelebratedasthebi
A、Intherestaurant.B、Attherailwaystation.C、Inthepostoffice.D、Attheairport.DM:Excuseme,butwhichgateisforflig
ThepassagemainlyintroducestheblogphenomenonanditsinfluenceinChina.Mobloggingservicesenableusers______.
Almostallcompaniestryingtodevelopnewproductsandcreatenewjobshaveto______.Alltheessentialservicesonwhichwe
__________(只有通过实践你才)beabletoimproveyourspokenEnglishandgraduallyspeakfluently.
Collegeaccommodationusuallyconsistsofasingleroom,andprovidesbothmealsandlinen.Althoughitisdifficulttofindfu
Peoplenowadayshaveawidechoiceofleisuretimeactivities.Somepeopleenjoyquietleisuretimeactivitiesafteralonghard
Weofferarangeofbeverage,__________(从矿泉水到酒精饮料都有).
A、Shedoesn’tsmoke.B、Themanmaysmoke.C、Shewantstosmoke.D、Shedoesn’twantthemantosmoke.B
随机试题
良好的意志品质包括敢为性、坚韧性、果断性、——和——。
男性,30岁。肉眼血尿2天。首选应该检查
药物透过血一脑屏障的能力取决于药物的
下列对阿司匹林水杨酸反应叙述错误的是
骨盆骨折的主要体征是
男性,60岁,持续性上腹部疼痛半年余,消瘦、贫血、乏力,偶有恶心、呕吐,查体呈贫血貌,上腹部剑突下轻压痛,确定诊断应采用的辅助检查是()。
教育能再生产劳动力。
利用健康的基因来填补或替代基因疾病中某些缺失或病变的基因称为基因疗法,目前的基因疗法是利用()当载体,使人体细胞“获得”正常的基因。
有7个杯口全部向上的杯子,每次将其中4个同时翻转,经过几次翻转,杯口可以全部向下?()
Itremainstobeseenwhetherthereservesofrawmaterialsintheyear2000willbesufficienttosupplyaworldeconomywhich
最新回复
(
0
)