首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Importance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stockholders,
Importance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stockholders,
admin
2013-08-28
86
问题
Importance of the Public Image
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable【C1】______, just as the product, price, place, and promotional efforts are.
A firm’s public image【C2】______a vital role in the attractiveness of the firm and its products to employees, customers,【C3】______to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is【C4】______to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but【C5】______will undoubtedly find resistance from employees who see their【C6】______threatened. On the other hand, high-quality products and service standards should bring almost complete approval,【C7】______low quality products and false claims would be widely looked down upon.
A firm’s public image,【C8】______it is good, should be treasured and protected. It is a valuable asset【C9】______usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has【C10】______a quality image, this is not easily countered or imitated by competitors.【C11】______an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect【C12】______favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings ratio than other firms in the same industry【C13】______such a good reputation and public image.
A number of factors affect the public image of a corporation.【C14】______include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices【C15】______competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【C11】
选项
A、With
B、Such
C、Like
D、/
答案
B
解析
此题考查词义辨析,such:这样的。
转载请注明原文地址:https://kaotiyun.com/show/SZLd777K
本试题收录于:
职称英语理工类A级题库职称英语分类
0
职称英语理工类A级
职称英语
相关试题推荐
LifetimeemploymentintheJapanesecompanyperhapsmeansthattheemployeecanmakeseriousmistakesinwork.TheJapanesecom
LifetimeemploymentintheJapanesecompanyperhapsmeansthattheemployeecanmakeseriousmistakesinwork.TheJapanesewor
SomeSundaynewspapersmaybelongtothesamepublishingcompanybutarenoteditedbythesamegroupofpeople.TheObserverc
Thedomain.name".edu"isoperatedbyHowcanacompanysuccessfullyregisteranamewiththeInternet?
LEDLighting1AnaccidentaldiscoveryannouncedrecentlyhastakenLEDlightingtoanewlevel,suggestingitcouldsoonoffer
Youdon’tneedtocarrylargeamountsofcash;actuallyallfinancialbusinesseswillbeconductedbycomputers.
ManandComputerWhatmakespeopledifferentfromcomputerprograms?Whatisthemissingelementthatourtheoriesdon’tyet(51)
ManandComputerWhatmakespeopledifferentfromcomputerprograms?Whatisthemissingelementthatourtheoriesdon’tyet(51)
Themajorityofpeoplearoundherearedecentpeople.
随机试题
柠檬酸钠抗凝的机制是()
在多普勒超声中,对于运动界面的显示是靠
此种情况下,谁可以提出执行商场的到期债务?法院如果执行商场对服装公司的到期债务,应当通知商场向谁履行?
出现下列情况行政复议机关可以变更原具体行政行为的有:()
苏格兰产威士忌酒
以下不属于劳动者随时可以解除劳动合同的条件是()。
在窗体上画一个命令按钮和一个文本框(名称分别为Command1和Text),并把窗体的KevPreview属性设置为True,然后编写如下代码:DimSaveAllAsStringPrivateSubForm_Ke
ReadthefollowingarticleaboutJamesLinton,CEOofRoCom,andthequestionsontheoppositepage.Foreachquestion(15-20),m
Theworldleadersneedtotakeactionontheenergycrisisthatis______beforeoureyes.
Thenewscommentatorsaysthattheargumentthespeakerhaspresenteddoesnot______thewater.(中国人民大学2010年试题)
最新回复
(
0
)