首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
An ever increasing number of companies come to realize the importance of public image. Public image refers to how a company is v
An ever increasing number of companies come to realize the importance of public image. Public image refers to how a company is v
admin
2013-07-20
49
问题
An ever increasing number of companies come to realize the importance of public image. Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities【C1】______it operates, and by federal and local governments. Public image is controllable【C2】______considerable extent, just as the product, price, place, and promotional efforts are.
A firm’s public image plays a vital role in the【C3】______of the firm and its products to employees, customers, and to such outsiders【C4】______stockholders, suppliers, creditors, government officials, as well as【C5】______special groups. With some things it is impossible to【C6】______all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders,【C7】______it will undoubtedly find resistance from employees who see their jobs【C8】______. On the other hand, high quality products and service standards should bring almost complete approval,【C9】______low quality products and【C10】______claims would be widely looked down upon.
A firm’s public image, if it is good, should be treasured and protected. It is a valuable【C11】______that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily【C12】______or imitated by competitors. Such an image may enable a firm to【C13】______higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most【C14】______creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings【C15】______than other firms in the same industry with such a good【C16】______and public image.
A number of factors【C17】______the public image of a corporation. They include physical【C18】______, contacts of outsiders with company employees, product quality and dependability, prices【C19】______to competitors, customer service, the kind of【C20】______and the media and programs used, and the use of public relations and publicity.
【C11】
选项
A、fortune
B、asset
C、possession
D、property
答案
B
解析
名词辨析题。本段首句提出,应该珍惜和保护公司良好的公共形象。结合空格前的valuable可知,具有良好的公共形象是一个企业宝贵的财富。这里的“财富”并不指拥有的金钱或财产,而指一种长处和优势。因此B)asset“有利条件,长处”符合句意。A)fortune“财富;运气”;C)possession“拥有;财物”;D)property“财产;性质”。
转载请注明原文地址:https://kaotiyun.com/show/San7777K
0
大学英语六级
相关试题推荐
A、Toreplacephysicaltherapy.B、Tocontrolbrainseizures.C、Topreventheartdisease.D、Torelievetension.DAccordingtothe
The2000decennialcensusaimsatobtainingtheexactnumberofpopulationaswellasabetterpictureoftheextentofintermar
Directions:Inthispart,youwillhave15minutestogooverthepassagequicklyandanswerthequestionsonAnswerSheet1.Fo
JoyceCarolOatespublishedherfirstcollectionofshortstories,ByTheNorthGate,in1963,twoyearsaftershehadreceived
Overthepastdecade,Americancompanieshavetriedhardtofindwaystodiscourageseniormanagersfromfeatheringtheirownne
AttheUniversityofVirginiainCharlottesville,psychologyprofessorBellsDePaulogot77studentsand70townspeopletovolun
A、Hemovedintohisownapartment.B、Heisalwayseatinglessthanenough.C、Heisonadietandexercisestoomuch.D、Hesmokes
A、Someonewhoalwaystalksabouthimself.B、Themostviolenttypeofcoworkers.C、Someonewhostabsyourback.D、Themostcommon
A、Theywouldhavemoneyhandyinmanydifferentplaces.B、Theywouldleaveittolatergenerations.C、Itwouldbekeptsafe.D、T
Scotlandisauniqueplace.IthassomeofthemostbeautifulcitiesinEurope,alivingevidenceofasplendidandproudpast.
随机试题
下列哪一行政行为不属于行政强制措施?
某地曾在20世纪60年代建一有机氯农药厂,数年后,附近居民反映增多,有的说空气中有难闻的气味,有的说鱼体中有煤油气味,为了判断该有机氯农药厂对当地居民健康是否产生损害,其最有效的指标是测定
A、最优化原则B、全社会参与原则C、生命神圣的原则D、随机对照原则E、公开透明的原则预防医学的道德原则之一是
防止高尿酸血症肾性慢性粒细胞白血病常首选的化疗方案
网络计划的优点是()。
[2010年,第105题]网络软件是实现网络功能不可缺少的软件环境,网络软件主要包括()。
关于联合体投标需遵循的规定,下列说法中正确的是()。【2017年真题】
在WAIS-RC的实施过程中,()测验是按反应的质量给予不同的分数。
在教授《地震中的父与子》一文前,老师让同学们观看了许多唐山大地震和汶川大地震的视频与图片,从而自然地导入到新课的学习中来。这种导入方法属于()
Specializationcanbeseenasaresponsetotheproblemofanincreasingaccumulationofscientificknowledge.Bysplittingupt
最新回复
(
0
)