首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Consumers Still Waiting for Personalized Videos to Drive Intent Vocabulary and Expressions sophistication smartphone alig
Consumers Still Waiting for Personalized Videos to Drive Intent Vocabulary and Expressions sophistication smartphone alig
admin
2018-06-10
49
问题
Consumers Still Waiting for Personalized Videos to Drive
Intent
Vocabulary and Expressions
sophistication smartphone align
favorability consolidate
What feature is lacking for online video?
Consumers Still Waiting for Personalized Videos to Drive Intent
Online video ads are far more effective than other platforms — aside from search engine marketing — at driving purchase intent, but data from a recent survey identifies specific features that make these ads most influential. One feature that is lacking is personalization, to help consumers make better purchase decisions.
A Millward Brown Digital study looks at the effectiveness of advertising at 1 exposure to an ad, a digital video ad has an average 1.1% increase in purchase intent, whereas a standard static ad has an average 0. 2% increase in purchase intent, and a rich media ad has an average 0. 6% increase in purchase intent.
There’s a perfect opportunity to build video applications to show what specific pieces of furniture look like in a room or several pieces of clothes pieced together, but brands have not reached that sophistication.
Building a video app that allows consumers to pull together pieces of furniture to configure a layout based on the dimensions of a room, or pulling together pieces of clothing to complete an outfit, would personalize the experience.
Since Millward Brown Digital began measuring digital advertising, favorability of all digital formats has consistently lagged behind television advertising, and other traditional formats, by nearly 50%. While in the U. S. multiscreen audiences spend 147 minutes per day watching TV, they spend 297 minutes with digital screens.
The attention span of consumers has much to do with the success of a video advertisement, especially when watching it on a smartphone. It takes between five and 10 minutes to complete a task on desktop and five to eight on a smartphone.
The Millward Brown Digital data identifies four best practices for enhancing the effectiveness of a brand’s digital video presence. They include: tap into consumer emotions, consolidate the source of the audio and the video rather than to help focus consumers, align the complexity of the message and the length of the creative to become more effective, and consider the platform where the ad will serve up to the consumer. Brands may need something that quickly captures the attention of the audience.
选项
A、Dubbing.
B、Subtitle.
C、Caption.
D、Personalization.
答案
D
解析
根据原文“One feature that is lacking is personalization,to help consumers make better purchase decisions”可见,个性化是目前缺乏的特征,所以D为正确选项。
转载请注明原文地址:https://kaotiyun.com/show/ShrO777K
本试题收录于:
CATTI三级口译综合能力题库翻译专业资格(CATTI)分类
0
CATTI三级口译综合能力
翻译专业资格(CATTI)
相关试题推荐
In1930,W.K.Kelloggmadewhathethoughtwasasensibledecision,groundedinthebesteconomic,socialandmanagementtheori
Thevoterswereoverwhelminglyagainstthecandidatehisproposalscalledforhighertaxes.
Peoplewhosepropertyisstolenshouldreporttothepolice.
Itdiscussesthemajoreconomic,institutionalsocialandgeographical______thatneedtobeaddressedintheappropriateintro
Wegotdowntobusinessassoonaswe______eachother.
Withoutyourtimelyadviceandhelp,we______somuch.
Insuranceisthesharingof【C1】______.Nearlyeveryoneisexposed【C2】______riskofsomesort.Thehouseowner,forexample,know
IntheUnitedStates,thefirstdaynurserywasopenedin1854.Nurserieswereestablishedinvariousareasduringthe【C1】______
Byusingnewforeigntextbooks,wecouldnotonlylearntherightexpressionofbusinessideas,butalsowewillknowthelatest
Thecollapseofthebankisanominousreminderofthefragilityoftheworld’sbankingsystem.
随机试题
既可以维持股价稳定又有利于优化资金结构的股利分配政策是()。
Foreignlanguageteachersareinterestedinhowchildrenlearntospeaktheirnativelanguageforaveryimportant【C1】______Ift
下列表示木材的建筑图里,哪个不对?[1995年第005题]
工程咨询专题研究的范围、内容、深度等应根据()来确定。
某证券的收益率状况如表4-12所示,它的收益率和方差为( )。
根据《增值税暂行条例》的规定,下列有关增值税纳税义务发生时间的表述中不符合规定的有()。
()标志了中国新民主主义革命的伟大开端。
江苏一部分富裕的农民到城里买房子不成问题,像城里人一样生活也不成问题,但他们仍选择在农村生活.这里有耕地还有宅基地,既能享受城市居民的绝大部分好处,又能享受城市居民绝对没有的好处,他们根本不指望靠土地的收入改善生活,而是要靠土地维持一个更高的生活标准。下列
面向对象技术中,类属是一种(30)机制,一个类属类是关于一组类的一个特性抽象,它强调的是这些类的成员特征中与(31)的那些部分,而用变元来表示与(32)的那些部分。
MIPS是用来衡量计算机系统的(12)这一性能指标的。
最新回复
(
0
)