首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Word-of-mouth advertising turns out to be insincere. B、Traditional advertisements are unconvincing. C、Everyone loves tradition
A、Word-of-mouth advertising turns out to be insincere. B、Traditional advertisements are unconvincing. C、Everyone loves tradition
admin
2013-09-26
52
问题
Tonight, I’ll be specifically talking about word-of-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well,(33)do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, word-of-mouth advertising happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member, or colleague. By contraries, traditional advertisers talk about how good their products are. Usually, they say things like, "Studies show that our products are the best," or "Everyone loves our products," but it can sound insincere or unconvincing. And some statistics also prove that word-of-mouth advertising is more reliable and effective.
According to a new study from NOP World, 93% of people believe word of mouth is the most reliable way to find out information about products and services. 70% of people are affected by it. 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that word-of-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of word-of-mouth advertising are also apparent.(35)Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
33. What does the author say about purchasing products?
34. What can we learn from the new study of NOP World?
35. What is the main reason for the wide popularity of word-of-mouth advertising?
选项
A、Word-of-mouth advertising turns out to be insincere.
B、Traditional advertisements are unconvincing.
C、Everyone loves traditional advertisers’ products.
D、Most people believe in word-of-mouth advertising.
答案
D
解析
文章中提到,NOP World的最新研究表明,有93%的人认为口头广告是获取产品信息和服务的最可靠的途径,70%的人会受到口头广告的影响。由此可知,大多数人是相信口头广告的,故答案为D)。
转载请注明原文地址:https://kaotiyun.com/show/So27777K
0
大学英语六级
相关试题推荐
Todaytheworld’seconomyisgoingthroughtwogreatchanges,bothbiggerthananAsianfinancialcrisishereoraEuropeanmone
NaturalgasVehiclesKermittheFrogoncesaid,"It’snotthateasybein’green."Althoughhewasn’treferringtocars,his
Advertisingisacollectivetermforpublicannouncementsdesignedto【B1】______thesaleofspecificcommoditiesorservices.Ad
Mostpeoplewouldbe【C1】______bythehighqualityofmedicine【C2】______tomostAmericans.Thereisalotofspecialization,a
Mostpeoplewouldbe【C1】______bythehighqualityofmedicine【C2】______tomostAmericans.Thereisalotofspecialization,a
A、Harvard.B、Princeton.C、Stanford.D、Pepperdine.C细节辨认题。女士最后指出,总体来讲,斯坦福大学的学生幸福程度最高,故答案为C)。
Sportingactivitiesareessentiallymodifiedformsofsomeoldstylehuntingbehavior.Viewed【B1】,themodernfootballplayerc
A、Theson.B、Thefather.C、Themother.D、AuntLouise.C综合理解题。女士说自己can’ttakeabitewithout...“不能不计算食物的热量就吃东西”,说明她很担心自己会变胖,故选择C
TheThree-YearSolutionHartwickCollege,asmallliberal-artsschoolinupstateNewYork,makesthisoffertowell-prepared
Angerandotherstrongemotionscantriggerpotentiallydeadlyheartrhythmsincertainvulnerablepeople.Previousstudies
随机试题
药材呈圆柱形或略呈纺锤形,顶端有较短的芦头的药材为
易致血管、神经、肌腱断裂的损伤是
在编制综合指数时,()。
企业缴纳的下列保险金一般不可以在税前扣除的是()。
课程
美国华盛顿儿童博物馆的格言“我听见就忘记了,我看见就记住了,我做了就理解了”,主要说明了在教育过程中应()。
下列关于“温室气体”的表述,错误的一项是()。根据原文,下列表述不属于二氧化碳对海洋及海洋生物影响的一项是()。
领导者实施领导所面临的宏观环境包括()。
一岁以后,由于言语的产生和发展使婴儿注意活动进入了更高的层次,即()
Directadvertingincludesallformsofsalesappeals,mailed,delivered,orexhibiteddirectlytotheprospectivebuyerofanad
最新回复
(
0
)