首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Success Stories One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first s
Success Stories One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first s
admin
2009-06-15
54
问题
Success Stories
One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968.(46) Benetton followed four marketing principles in order to achieve their success.
The first principle is Consumer Concept. To build a successful business, you have to develop products around things people value, especially quality.(47) He created clothes to match people’s wants: the style is casual; the colors and patterns are bold; and the quality is excellent.
The System Link is another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes.(48).
The Information Link means making sure the company responds quickly to people’s demands.(49) This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making them; it can also identify less popular products and stop making them.
A final important marketing principle is the Retail Link. There are Benentton stores in countries around the world. All the stores have the same clothing, the same window displays, and the same approach to sales.(50).
The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success.
A. The founder of Benetton began by asking people what they wanted.
B. There used to be a good reason for this.
C. When something is sold at a Benetton store, the store records information about the type, size, and color of the item.
D. Today, there are Benetton shops in major cities all over the world.
E. This means that customers can go into any Benetton store in the world and be sure of what they are buying.
F. In other words, Benetton’s clothes are made to order.
选项
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/SsQd777K
本试题收录于:
职称英语理工类C级题库职称英语分类
0
职称英语理工类C级
职称英语
相关试题推荐
BadDaysforYoungDrivers1.SinceJuly1stlargenumbersofCalifornianteenagershavebeenhavingahardtime.Thereason:al
Shecameacrossthreechildrensleepingunderabridge.
A.thequakeitselfB.accuratepredictionC.damageofpropertyandlossoflivesD.apossibleearthquakeE.theunusualbehav
HowMenFacetheFatProblemItisapleasuretoseemenofacertainageworryingabouttheirweight.Listeningtothemis
ManyAmericanwomenhaveapoorknowledgeofcancer.Peoplewithnofamilyhistoryofcancerareunlikelytodevelopcancer.
LifetimeemploymentintheJapanesecompanymeansthattheemployeeWhichofthefollowingstatementsisINCORRECT?
InitiallythewriterdidnotwanttobuyahearingaidbecauseOnespecialfeatureofCrystalEaristhat
Angiogenesisfactorisasubstancethatcanpromoterapidhealingofwounds.Allmammals,excepthumanbeings,haveangiogenesi
Ourinterestswerequitedistinctfromtheseofthemanagers.
Holonyak’scolleaguesthoughthewouldfailinhisresearchonLEDsatthetimewhenhestartedit.Holonyakwastheinventoro
随机试题
下列哪项不是输卵管妊娠的病因
蒿芩清胆汤中配伍半夏的主要用意是
根据物权法律制度的规定,下列财产中,不可以作为抵押财产的是()
根据专利法的规定,下列各项关于外观设计专利申请及专利权的表述中,不正确的是()。(2009年试题.原制度)
按照所要测量的特征大体上可把心理测验分成__________和__________。
已知程序中已经定义了函数test,其原型是inttest(int,int,int);,则下列重载形式中正确的是()。
A、正确B、错误A
Itisstrangethatsomanyoftheimportantmeetingsinpeople’slivestakeplacequitebychance,Icouldhavesat【C1】______in
AToeatattherestaurantBbefore,TinaCdidn’twanttogothereDagain.
Childrenobesitymountsasjunkfoodpurveyorsbombardchildrenwithadvertising,evenatschool.
最新回复
(
0
)