首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Classified Advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from disp
Classified Advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from disp
admin
2017-03-25
68
问题
Classified Advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from display advertising. Such groupings as "Help Wanted", "Real Estate", "Lost and Found" are made, the rate charged being less than that for display advertising. Classified advertisements are a convenience to the reader and a saving to the advertiser. The reader who is interested in a particular kind of advertisement finds all advertisements of that type grouped for him. The advertiser may, on this account, use a very small advertisement that would be lost if it were placed among larger advertisements in the paper.
It is evident that the reader approaches the classified advertisement in a different frame of mind from that in which he approaches the other advertisements in the paper. He turns to a page of classified advertisements to search for the particular advertisement that will meet his needs. As his attention is voluntary, the advertiser does not need to rely to much extent on display type to get the reader’s attention.
Formerly all classified advertisements were of the same size and did not have display type. With the increase in the number of such advertisements, however, each advertiser within a certain group is vying with others in the same group for the reader’s attention. In many cases the result has been an increase in the size of the space used and the addition of headlines and pictures. In that way the classified advertisement has in reality become a display advertisement. This is particularly true of real-estate advertising.
Why have classified advertisements changed in appearance, according to the writer?
选项
A、Because people no longer want headlines and pictures.
B、Because real estate advertising is particularly truthful now.
C、Because the increase in the number of such advertisements means they have to be smaller now.
D、Because there are more advertisements now and more competition amongst advertisers.
答案
D
解析
本题的依据句是最后一段的第二句话“With the increase in the number of such advertisements,however,each advertiser within a certain group is vying with others in the same group for the reader’s attention.”从中可知,作者认为分类广告形式变化的原因是广告数量的增加和同类广告发布者之间竞争的加强。因此D项为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/SuGO777K
0
考博英语
相关试题推荐
Duringthe1700sand1800s,majorfightingduringwarsgenerallyceasedforthewintersandarmiestookupwinterencampments.A
Preliminaryestimationputsthefigureataround$110billion,______the$160billionthePresidentisstrugglingtogetthrough
HerearetwoelementsinlifethatAmericansdosavecarefully:timeandlabor.Americansare"slavestonothingbutthecl
TheFrencheducationsystemisverydifferentfromtheEnglishoneinitsaims,itsorganizationanditsresults.TheFrenchchi
Somepeoplefeelthereisagreatdealof______betweenreligionandscience.
Thewonderswhichmedicalworkershavealreadybroughtaboutinthediagnosisandtreatmentofdiseasesuggestthatatimemayc
Writealetterofinvitationofabout100wordstoyourclosefriendTom,askinghimtocomeandstayforaweek-endwithyourf
Thetreatyrequestthatallthemembercountries_____withthepriceandsharetheprofitasagreedupon.
Themostexcitingkindofeducationisalsothemost.Nothingcan【C1】______thejoyofdiscoveringforyourselfsomethingthatis
Thedamageofhiscarwas______;therefore,hecouldrepairithimself.(2013年北京航空大学考博试题)
随机试题
责任、权力、利益三者之间不可分割,必须是协调的、平衡的和统一的,这是组织工作中的()
显示跟骨骨刺的最佳体位是
清肺止咳,降逆止呕清宣肺气,清肠通便
下列经济业务中,()的发生不会使“资产=负债+所有者权益”这一会计等式左右双方的总额发生变动。
游客进人宗教景点要了解相关禁忌。()不属于游览宗教景点的禁忌。
为防止甲型HlNl病毒在人群中的传播,有人建议接种人流感疫苗,接种人流感疫苗能够预防甲型H1N1流感的条件之一是:甲型HlNl病毒和人流感病毒具有相同的()。
学校教育具有开发个体特殊才能和发展个性的功能。()
某校三年级有位叫王峰的学生,经常迟到、旷课、上游戏厅,甚至打架、敲竹杠,学习成绩就更不用说了,门门功课挂红灯,尽管老师多次教育,仍不见好转,还是经常旷课、打游戏,向同学借钱,同学不借就打同学,以致班里同学见了他都躲得远远的。虽然偶尔也有进步,但没过两天又恢
西湖雨夜苏轼咏西湖名句:“水光潋滟晴方好,山色空濛雨亦奇”早已脍炙人口。古人所作西湖游记,写雨者亦殊多,然大半为雨朝;雨夕,鲜有写其雨夜者。一九五六年,我于西湖作三日游。一日下午突布云幔,满城皆暗,未几,雨脚东来,若轻纱,若薄雾,罩西子于帘幕之中。
Heistooyoungtojointhearmy.Heisnot______tojointhearmy.
最新回复
(
0
)