首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They became more popular. B、They were more regulated. C、They grew less honest. D、They became better produced. B根据短文中提到的In 1992
A、They became more popular. B、They were more regulated. C、They grew less honest. D、They became better produced. B根据短文中提到的In 1992
admin
2012-05-28
63
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, the first wave suffered from rough and poorly-conceived marketing efforts. Many advertisers embraced a genuine concern for the envi-
ronment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
Questions 29 to 32 are based on the passage you have just heard.
29. What was the problem with green advertisements in early times?
30. What was the response by consumers to the early green advertisements?
31. What is said about advertisements after the first wave?
32. Which state took the lead in guarding inaccurate environmental claims?
选项
A、They became more popular.
B、They were more regulated.
C、They grew less honest.
D、They became better produced.
答案
B
解析
根据短文中提到的In 1992 the Federal Trade Commission established guidelines for green marketing,followed shortly by state governments可知,绿色广告在第一次浪潮后受到了更严格的监管,故答案为[B]。
转载请注明原文地址:https://kaotiyun.com/show/T0E7777K
0
大学英语六级
相关试题推荐
Igetalongbetterwithothers__________(既然我已消除了内疚).
A、Theeffectsoftheflood.B、Thepricesoffruitsandvegetables.C、Thecauseoftheflood.D、Floodsofthepasttwentyyears.
Anaccidentaldiscoveryhasbroughtseismologists(地震学家)onestepclosertobeingabletopredictearthquakes.Aspartofanunre
Everylivingthinghaswhatscientistscallabiologicalclockthatcontrolsbehavior.Ittellsplantswhento【C1】______flowers
A、Becauseitisveryimportant.B、Becauseshecaredaboutspending12millionquid.C、Becausesheattachedimportancetonewthi
A、TheyproducedmorecarsthanAmericanmanufacturers.B、Theyreducedcar-productioninAmerica.C、Theygaveupmoremarketshar
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itisprecisel
A、Heregretshavingpublishedthearticle.B、Mostreadersdonotsharehisviewpoints.C、Notmanypeoplehavereadhisarticle.
Asawayof______themailswhiletheywereaway,theJohnsonsaskedthecleaningladytosendlittleprintedslipsaskingthe
随机试题
由实验室自己配置的商品,其中有关物质的量由参考方法定值的标准品为
开放性骨折首选的治疗是三踝骨折首选的治疗是
发生一类动物疫病时,应当采取的措施不包括()。
静止土压力的特点是()。
()是指为社会提供服务的建设项目,包括国防科学研究等建设项目。
收料单、领料单、工资费用分配表、折旧计算表是属于通用凭证。()
下列各项中,与利润表“管理费用”项目有关的有()。
王某购得某画家创作的一幅油画。根据《著作权法》的规定,王某获得该作品的()。
中国、外国团体或个人,在旅行游览过程中发现零散文物或者古文化遗址和墓葬时,只能向当地文化行政管理部门反映,不得私自进行发掘,不得将零散文物匿藏或私自带走。()
人民军队中的民主主义是指( )
最新回复
(
0
)