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  3. Passage Three (1) While lots of attention is directed toward identifying the next great start-up, the defining tech-industr

Passage Three (1) While lots of attention is directed toward identifying the next great start-up, the defining tech-industr

admin2022-09-07  33
问题     Passage Three
    (1)  While lots of attention is directed toward identifying the next great start-up, the defining tech-industry story of the last decade has been the rise of Apple and Google. In terms of wealth creation, there is no comparison. Eight years ago, neither one of them was even in the top 10 most valuable companies in the world, and their combined market value was less than $300 billion. Now, Apple and Alphabet (Google’s parent company) have become the two most valuable companies,  with a combined market capitalization of over
    $1.3 trillion.   And  increasingly,   these  two behemoths  are  starting  to  collide  in  various  markets,   from smartphones to home-audio devices to, according to speculation, automobiles.
    (2)   But the greatest collision between Apple and Google is little noticed. The companies have taken completely different approaches to their shareholders and to the future, one willing to accede to the demands of investors and the other keeping power in the hands of founders and executives. These rival approaches are about something much bigger than just two of the most important companies in the world; they embody two alternative models of capitalism, and the one that wins out will shape the future of the economy.
    (3)  The paths taken by Apple and Google manifest alternative answers to one of the main questions facing capitalism today: What should public companies do with all of the money that they’re making? Even as corporations have brought in enormous profits, there has been a shortage of lucrative opportunities for investment and growth, creating surpluses of cash. This imbalance has resulted in the pileup of $2 trillion on corporate balance sheets. As companies continue to generate more profits than they need to fund their own growth, the question becomes: Who will decide what to do with all those profits—managers or investors? At Google, where the founders and executives reign supreme, insulated by their governance structure, the answer is the former. At Apple, where the investors are in charge because of the absence of one large manager-shareholder, it’s the latter.
    (4)  Why has each company taken the approach that it has? These two strategies reflect different reactions to an issue central to modern capitalism, the separation of ownership and control. In short, owners aren’t managers, as they once were when businesses existed on a smaller scale. And when owners have to outsource running the company to executives, this leads to what economists call " the principal-agent problem" , which refers to the issues that come up when one person, group, or company—an "agent"—can make decisions that significantly affect another—a "principal".
    (5)  Having investors dominate, as Apple does, is a good way of handling one principal-agent problem; getting managers to do right by their owners. Rather than spending money on failed products or managers’ pet projects, Apple has to face the disciplining force of large investors. In a way that individual shareholders would have trouble doing, larger investors can act swiftly to put a check on managers who might pursue goals that enrich themselves, such as wasteful mergers, or excessive executive compensation. And, after all, a company’s profits theoretically belong to investors, so why shouldn’t they decide how they are put to use?
    (6)   Proponents of the managerial model embodied by Google worry about a different principal-agent problem. Rather than being concerned about managers ignoring investors, they are concerned that investors won’t serve the people who would benefit from the long-term success of the company. Those professional investors are both the principals for the CEOs but also the agents of many other shareholders. The hedge funds that pressured Apple are the dreaded "short-term" investors who are interested only in quick wins and don’t serve their longer-term beneficiaries, such as pension funds, that allocate capital to them in the first place.   As investors, hedge funds are impatient, and, the argument goes, ruining the economy by shortening time horizons.
    (7)  Who’s right? Which principal-agent problem is more vexing? Stock-market returns are one, albeit imperfect, way of answering this question and since the initial developments, Google has far outperformed Apple. But that pattern is flipped if the time frame is restricted to the past year. So it won’t be known for many years to come if Apple or Google has a sharper financial strategy.
    (8)  More importantly, though, how do these strategies impact the lives of everyday people? A capitalist system aims for the efficient allocation of capital, and indeed, workers have a better shot at seeing median wages increase when money is being put to its most productive use. So to an extent, how they fare under each system has to do with who is deciding where and how profits get invested. When managers reallocate profits, that reallocation benefits from the capabilities and knowledge that companies have built over decades, but suffers from the possibly poor incentives of managers. When investors are the ones reallocating profits, however, the scope of the reallocation can be broader, theoretically leading to more innovation; at the same time, those investors don’t have preexisting organizational capabilities and they may suffer from their own short-term time horizons.
    (9)  Even if one considers the disparities in the shares of wealth accruing to labor and capital problematic— and there certainly are other strategies for addressing those disparities—making sure that managers and investors are dividing their responsibilities on capital allocation efficiently is critical for making the economic pie as big as it can be. And in that regard, while the problems of Google’s model are significant, they are also well appreciated. The excesses of Apple’s model and the widespread deployment of share buybacks are just as dangerous—and not nearly as well understood.
    (10)  So which model of capitalism will win out? The dominant corporate-finance pattern for the last decade has been Apple’s. Companies have been distributing cash via share buybacks and have borrowed money to finance these distributions at a rapid rate. As American stalwarts such as Deere, IBM, Amgen, and 3M cede power to investors, it’s like watching leveraged buyouts unfold in slow motion.
    (11)  The importance of these two models might soon escalate dramatically. There’s a real possibility that tax reform at the federal level will unlock the offshore cash that corporations have amassed, and the subsequent flood of money will have to be reallocated in the economy—somewhere, somehow.   
What is the advantage of Google’s model in terms of profits reallocation?
选项 A、Increasing the wages of workers dramatically.
B、Making full use of the accumulated resources.
C、Exploiting the potential of the managers.
D、Bringing about more possibilities for innovation.
答案B
解析 细节题。根据题干定位至第八段。该段集中论述了资产二次分配的问题。第六段中曾经提到谷歌是由管理层对利润进行二次分配的，而本段第四句说明，当管理层对利润进行二次分配时，其分配将得益于公司数十年来积累的能力与知识，可见这种分配方式可以充分利用已经积累下的资源，这与[B]表述一致，故[B]为答案。第八段第二句提到有效分配资金有利于工人增加工资，但并没有说这是谷歌分配方式的优势，因此排除[A]；管理层主导二次分配的方式，利用的是他们的能力与经验，但作者并没有提到潜力的问题，因此[C]与原文不符，故排除；[D]“带来了更多创新可能”是苹果公司由投资人主导二次分配所带来的益处，故排除。
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