首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、It is competitive in the market. B、It is rising gradually. C、It couldn’t be any lower. D、It is not so reasonable. C原文中,男士说考虑到他
A、It is competitive in the market. B、It is rising gradually. C、It couldn’t be any lower. D、It is not so reasonable. C原文中,男士说考虑到他
admin
2022-08-30
26
问题
W: Frank, we just got our sales figures in and the numbers are very disappointing. What’s going on here?
M: Maybe we should brainstorm some ideas for a radical (根本的,彻底的) reinvention (改革,改良) of our sales and marketing plan.
W: Yeah, let’s do that right now. What do you think the problem is?
M: Well, it seems our competitors have managed to carve a niche (商机) in the market. They are now perceived as "cooler" or "trendier" than we are. Perhaps we should consider getting some celebrity endorsements.
W: That’s not a bad idea.
M: I’d also suggest we reevaluate our packaging. Right now the box we sell our products in seems a little drab (暗淡的) and colorless.
W: Yes, we could redesign our packaging. But on the other hand, there is a recent trend to move away from excessive packaging. You know, to help save the environment.
M: That’s another way we could go. We could reduce our packaging, and then advertise our environmentally friendly business policies. Being "green" is definitely cool these days.
W: What about our pricing? Are we competitive?
M: Actually, we are roughly 15% more expensive than our closest competitors. But it’s going to be hard to cut costs any further, seeing as we are already operating on a very slim margin (利润).
W: There’re always ways to cut costs. We just have to think outside the box. Perhaps we should consider relocating one of our factories to a more cost-efficient country.
M: We can also talk to our vendors (销售商) about where they place our products. Perhaps if they’re placed in a more prominent (突出的) location in stores, they’ll catch the eye of more customers.
W: Would it help if we offered a mega (非常大的) sale to clear out some of our inventory (库存)? We might not make a lot of money, but we might gain some brand awareness.
M: That’s a great idea. Getting people talking about our brand would be a big boost.
W: Another idea is for us to reevaluate where we are spending our advertising dollars.
M: Right now, we break it down between all the major media outlets. Television advertising gets 45% of our budget, 30% goes to print media, 20% goes to radio and 5% goes towards advertising online.
W: I think we should boost our online advertising. Online ads are cheap and they can reach a much wider audience.
M: All right. I’ll ask the advertisement department to make the changes.
W: If we can implement these new ideas by the end of this quarter, we might be able to reverse (反转) our sales slide and put ourselves in a position for a major rebound (反弹) to come next year.
M: That would be great.
6. What is the man’s idea about being trendy?
7. What is the way to follow the recent trend of being "green"?
8. What does the man imply about their pricing?
9. Why does the woman suggest offering a mega sale?
10. What takes up the most part of their advertising cost?
选项
A、It is competitive in the market.
B、It is rising gradually.
C、It couldn’t be any lower.
D、It is not so reasonable.
答案
C
解析
原文中,男士说考虑到他们的利润已经很薄了,进一步削减成本会很困难。由此推断,男士的意思是价格不能再降低了。因此答案为C。
转载请注明原文地址:https://kaotiyun.com/show/T9kK777K
0
专业英语四级
相关试题推荐
Eachuniversityshouldsetscorerequirementsfor______specialtiesandrecruitstudentsdependingonthesubject’sneeds.
A、Improvingtransportation.B、Boostingeducationalopportunities.C、Spreadingautomation.D、Increasingproductivity.B
Listentothefollowingpassage.Altogetherthepassagewillbereadtoyoufourtimes.Duringthefirstreading,whichwillbe
A、Ahotel.B、Thestudenthostel.C、Anotherfamily.D、Anapartment.D①由对话可知,男士在搬出寄宿家庭之后就和其他两个学生一起租住在一套公寓里,D项正确。②B项有一定迷惑性,需注意对话中提到
A、Tomakeaclaim.B、TomakeacomplaintC、Tobuyinsurance.D、Toshipsomeitems.A①选项都是不定式,故本题可能问目的或原因。②对话开头女士介绍自己是TotalInsur
A、Bythe706bus.B、Bythe792bus.C、Onfoot.D、Bytrain.C①选项都是有关出行的方式,预测问题关于去某地的交通方式。②对话开头女士给男士提供了两个去到Helendale车站的选择,一个是坐706路
It’stimethatwe______firmmeasurestoprotectourenvironment.
Isuggestedheshould_______himselftohisnewconditionsassoonaspossible.
Fakeproductsareveryharmful,buttheystillenjoygreatpopularity.Theyhavebroughtaboutalotofsocialproblems.Whycan
随机试题
(2008年4月)物之所在地法适用范围的例外有:
患者,女,25岁。月经初潮迟至,婚后一直未孕,耳鸣,手足心热,心烦少寐,便秘溲黄;舌红少苔,脉细数。激素测定:促黄体生成素35.6mIU/L,卵泡刺激素10.2IU/L,睾酮4.9nmol/L。彩超:右侧卵巢大小为3.3cm×3.2cm。其内可探及
患者,女,56岁。结石病史,腰部胀痛,时发时止,遇劳加重,疲乏无力,尿少或频数不爽,舌淡苔薄,脉细无力。治疗应首选
计算建筑面积的建筑物应具备的条件是()。
某材料供应商由于自身原因,没有按照合同约定及时提供原材料,给工程建设项目造成了经济损失,该供应商应该承担()。
甲公司是一家传统家电零售企业,在最近几年的经营中,发现越来越多的消费者开始在网上购买家电,这一趋势已经给公司营业造成了影响。对此,甲公司决定实行线上线下同步走的策略。根据以上信息可以判断,甲公司在进行战略分析时主要关注的是()。
素质测评标准体系的要素不包括()。
幼儿园园长由举办者任命或聘任,并报当地主管的人事行政部门备案。()
请用不超过200字的篇幅,概括出给定材料所反映的主要问题。要求:全面,有条理,有层次。从政策制定的角度,提出解决给定资料所反映问题的对策建议。要求:有针对性,有条理,切实可行。字数不超过350字。
在函数依赖的范畴内,______达到了最高的规范化程度。
最新回复
(
0
)