首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
This is the "designer" age. People in the West talk of designer labels and designer violence. The word "designer" has become an
This is the "designer" age. People in the West talk of designer labels and designer violence. The word "designer" has become an
admin
2010-01-10
62
问题
This is the "designer" age. People in the West talk of designer labels and designer violence. The word "designer" has become an adjective loaded with the symbolism and imagery of the consumer society. For the first time in history, it is possible to live a "designer lifestyle"— if you can afford it.
But what does the word "design" mean? The subject of design covers a wide range of activities, from materials technology at the hard end to styling and marketing at the soft end. The number of people who have made a contribution to the history of design at any of these levels is vast. Actually the term can also be confined to meaning the people who had the ideas and who invented the forms which changed our taste.
The term "design" as we now use it is a modern invention, a product of the division of labor and other economic changes thrown up by the Industrial Revolution in the 18th and 19th centuries. With the rise of mechanized production and standardized products, there came the need for disciplined product planning. No longer did the person who had an idea for something go on to make it. The new order, in which the designer had the idea and the factory-worker manufactured it, meant the designer achieved a new and unprecedented status in the system.
The 20th century design has had an important influence on the Western way of life. Objects have acquired not only culture status, but massive symbolic significance through people’s perceptions of them. The Coca-Cola bottle--the most famous bottle in the world and the classic piece of modern package design now symbolizes the power of the 20th century Western civilization to penetrate and erode other cultures. From modern painters such as Warhol to many contemporary films, Coca-Cola has become a symbol of cultural imperialism, and is such a familiar part of the consumer landscape that it is almost invisible.
The possibility that the Coca-Cola bottle was too familiar worried the company so much that several years ago they redesigned the famous logo and the bottle, and changed the taste of the syrup as part of an on-going battle with rival company Pepsi. So loud was the public outcry, however, that the company quickly reinstated all three.
Making an image and making an object have become indivisible parts of the design process. Coca-Cola owns nothing more than the recipe for a syrup and the copyright on a logo, yet it is a multimillion dollar business.
Now design is at the cutting edge of business competition. The importance of design has changed through the various phases of industrial growth, and in the years to come it will increasingly assume a high priority in corporate. Today, placing the idea of quality foremost in purchasers’ minds is so important that it has spawned a new science-design technology. In today’s business environment, the research and development of design ideas has become an essential part of the manufacturing and selling processes.
According to Para 5, which statement is not true?
选项
A、The Coca-Cola company changed its logo, bottle and. taste several years ago.
B、It seems that the public strongly opposed the change.
C、We can conclude that Coca-Cola expected that the change would beat Pepsi.
D、At last, Coca-Cola redesigned for a third time.
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/THKd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
A、 B、 C、 D、 BThepeoplearehavingadiscussion.Choice(A)isincorrectbecausethereisacoffeecup,but
A、 B、 C、 D、 DSomebusinesspeopleareseatedaroundatable,talkingaboutsomepapersordocuments.Choice
A、 B、 C、 D、 DThepeopleareshakinghands.Choice(A)confusesrubbingtheirfingersandshakinghands.Cho
A、 B、 C、 D、 AThepeoplearelookingatpaintingsinanartgallery.Choice(B)usestheassociatedwordsp
A、 B、 C、 AItcanseat500peopleanswershowlargeistheauditorium.Choice(B)usesthesimilarwordlargerin
A、 B、 C、 B(A)不要因为somemorepeople与anyone有关就选择此项。(B)针对是否有人理解起来会有困难的提问。做出了“用语过于复杂.所以可能会如此”的回答,从意思上看,前后衔接顺畅。(C)tr
A、 B、 C、 B(A)疑问词引导的疑问句不可以用yes/no来回答,并且,重复使用president一词,易造成混淆。(B)针对询问谁会当选副总裁的提问,做出了应该静候结果的回答,故为正确答案。(C)重复使用pres
Whatkindofproductisbeingadvertised?
Canyougiveanexampleofhowyouworkedeffectivelywithpeopletoaccomplishanimportantresult?
随机试题
曾称艾青为“吹芦笛的诗人”的学者是【】
哮喘患者气道高反应性的最重要决定,因素是
社会适应包括
产妇郑某住院分娩,分娩过程中由于医护人员操作错误,造成郑某大出血死亡。此后其家属进行的下列哪项行为是不恰当的
当地形等高线与线路中线正交、围岩较差时,铁路隧道洞门结构形式可采用()。
对于县级以上地方各级人民政府公安机关消防机构确定的消防安全重点单位,要报()进行备案,并且对消防安全重点单位要进行定期监督检查。
Q企业为增值税一般纳税人。某日该企业购进原材料,取得增值税专用发票注明原材料价款为20万元,增值税额为3.4万元,发票等结算凭证已经收到,货款未支付,材料已验收入库。则该批材料的人账价值为23.4万元。()
房地产开发投资的经济效果主要表现为()。
()在法定授权范围内以自己的名义实施行政许可。
纵向研究的缺点是()。
最新回复
(
0
)