首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the article below about research and development in industry and the questions on the opposite page. •For each question 13
•Read the article below about research and development in industry and the questions on the opposite page. •For each question 13
admin
2010-01-22
43
问题
•Read the article below about research and development in industry and the questions on the opposite page.
•For each question 13—18, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose.
Research and Development in Industry
It is only through innovation that large companies will be able to survive, according to Mark Peter, vice-chair- man of UK-owned industrial giant 5P. However, says Peter, it remains difficult to run a truly innovative company. Innovation involves speculation, unproven technologies and unpredictable costs. It takes a lot of managing, because managers really have to be on top of what’s happening. In addition, innovation does not fit easily into the orderly kind of organization that company accountants like. Despite this, Peter claims it is an essential policy to pursue.
The 5P group’s record of growth aid profitability indicates that it manages the orderly part of the business pretty well. The statistics are big: operations in more than 60 countries, sales in more than 200. around 60, 000 products and 70, 000 employees. But what makes 5P different is its innovative approach to innovation itself. Although it is a massive multi-national with a turnover of $ 15 billion, the whole company is bro- ken down into tiny groups which work together and help each other and are then encouraged to consult internally with the other groups. This positively encourages individual and collaborative research.
A further encouragement is that all research staff world-wide are expected to work on 5P projects for only 85% of their times for the remaining 15% of time they are free to pursue ideas of their own, using company facilities. In this time they can work on their own or in a group. One hugely successful project that has come out of this 15% rule is the Post-it note. The idea came from an individual inventor and then. using the business skills of a large organization, was rapidly developed into a major product. The success of the Post-it note proves how profitable the innovative 15% rule can be.
Mark Peter says innovation is at the heart of 5P. In 1996. more that 30% of sales were generated by products less than four years old. He says: "We almost always get into new markets through innovation. We’re very good at adapting these innovations to lots of different markets so we have a high success rate. We take an idea and see how many applications it’s got. Then we try to establish market dominance. We have a tremendous variety of technologies so we can adapt anything but we still need the original ideas to develop." In the past year 5P has introduced a group-wide program called Pacing Plus. This means that they are still actively seeking new ideas, but with the difference that they hope many of them will eventually lead to the establishment of completely new business. In this way, 5P will be able to invest in a wide range of markets and even create some new ones.
This emphasis on innovation creates unusual stresses and strains and makes a company like 5P a difficult business To manage. Technical people at 5P are given a large degree of intellectual freedom, and the company appears to specifically try to recruit people who think for themselves and who don’t necessarily solve things by the traditional routes. The management encourages people to step outside of the security that comes from working in a big, stable group, and then to handle the consequences. So far the mixture of freedom and heavy responsibility seems to work: the 25 research schemes now under review could generate business worth $ 6 billion a year.
5P’s approach to innovation is different because it allows researchers to
选项
A、work for more than one company.
B、work on a variety of products.
C、work with groups in other organizations.
D、work alone as well as in a team
答案
D
解析
第二段谈到5P公司独特的革新方法,第三段还谈到“…they can work on their own or in a group”。可见该公司允许其研究人员在公司内部单独丁作,或者在公司内部以团体形成工作。
转载请注明原文地址:https://kaotiyun.com/show/TKsO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Lookatthestatementsbelowandatthefiveextractsfromanarticleaboutbroadeningcorporateresponsibility.•Whichextr
•Lookatthestatementsbelowandatthefiveextractsfromanarticleaboutbroadeningcorporateresponsibility.•Whichextr
Readthearticlebelowofferingadvicetojob-seekers.ChoosethecorrectwordtofilleachgapfromA,B,CorDontheopposit
Readthearticlebelowofferingadvicetojob-seekers.ChoosethecorrectwordtofilleachgapfromA,B,CorDontheopposit
Readthetextbelowfromareportaboutsalesfigures.Inmostlines(41-52),thereisoneextraword.Iteitherisgrammatically
Readthenewspaperarticlebelowaboutentrepreneurs.Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswer
Readthenewspaperarticlebelowaboutentrepreneurs.Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswer
Readthearticlebelowaboutteamworkandstress.ChoosethecorrectwordorwordstofilleachgapfromA,B,CorDontheopp
Lookatthestatementsbelowandthereportsaboutfivedifferentcompaniesontheoppositepage.Whichcompany(A,B,C,DorE)
Readthetextbelowaboutdecidingwhattopay.Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticallyi
随机试题
Word2010中,段落对齐方式的设置有________。
教育评估活动所具有的使评估对象产生或形成逼近及实现预期目标而不断进取的内在动力的功用和能力,是教育评估的
呕吐的发生是因为
按编制的形式分类,政府预算可分为()。
审计项目组成员甲注册会计师的妹妹在审计客户A公司中拥有并控制价值100000元的股票,注册会计师应当采取防范措施以消除不利影响或将其降低至可接受的水平,下列各项中,不属于可以采取的防范措施的是()。
ShoppinghabitsintheUnitedStareshavechangedgreatlyinthelastquarterofthe20thcentury.Earlyinthe1900smostAmeri
与“九层之台,起于累土”所体现的哲学道理一致的有()。
concernedincontributesA.dotheirjobs【T7】______theirownwayB.Asfarasincreasingproductivityis【T8】______C.howmu
(2016年真题)知名民营企业家王某系海滨市城南区人大代表。2014年2月,王某参加区民营经济工作会议,发言时辱骂同行李某,招致李某不满,二人发生严重冲突。《海滨晚报》对此以“人大代表语涉侮辱”为题进行报道。王某认为,《海滨晚报》侵犯其人大代表言论免责权,
Itistheurbandriver’smostagonizingeverydayexperience:thesearchforanemptyparkingplace.Circling,narrowlymissinga
最新回复
(
0
)