2. 财经
  3. “At Walt Disney Parks and Resorts．we continually push the boundaries of creativity and innovation to deliver the best possible e

“At Walt Disney Parks and Resorts．we continually push the boundaries of creativity and innovation to deliver the best possible e

admin2022-11-01  190
问题 “At Walt Disney Parks and Resorts．we continually push the boundaries of creativity and innovation to deliver the best possible experience for our guests．We’re always looking for ways to take what we do and do it even better．Over the past few years，we’ve devoted considerable time and resources to create a more immersive，more seamless and more personal experience for each and every guest who spends time with us．I know there’s been significant speculation about these efforts among our fans，so we’re pleased to give you a glimpse into the work we are doing to take the entire Disney guest experience to the next level…”
    Disney wants to give its guests a more personalized experience．
    A recently granted patent describes a system of sensors and cloud-connected computers that Disney can use to recognize guests based on the shape and size of their feet．Once guests are recognized，robots roaming around the amusement park could greet them by name，and would also memorize their favorite Disney character，favorite food，hometown and favorite ride．
    The sensors would be incorporated into specific“stations”which might be in a ride or other attraction，or even in a wall．Working with cameras，they would capture data such as the shoe’s treadpattern，how worn the shoe is，and if there are any stains or gum attached to the bottom．
    That data would then be uploaded to the cloud for all the park’s sensors to access．When the guest shows up at another sensor location or meets a robot，it would access his or her profile to offer customized experiences．
    Disney came up with the idea because it considers other methods of guest tracking，such as fingerprint or eye scans，to be  “rather invasive”，“These methods are obtrusive and some guests may not feel comfortable providing this type of biometric information to a third party，”according to the patent filing．
    As the Orlando Sentinel points out，though，Disney already has many other ways to track amusement park guests，including MagicBands—RFID bracelets that function as theme-park tickets—Fast Passes，hotel keys，and credit card transaction data．
Which one is NOT true about this customized experience?
选项 A、Customers do not need to provide biometricinformation to gain customized services．
B、Customers’favorite Disney character，favorite food，hometown and favorite ride would bememorized by the robots．
C、It would be offered by robots roamingaround the amusement park．
D、Customers should wear the shoes whichhave no stains or gum attached to the bottom．
答案D
解析 文章原文第四段Working with cameras．they would capture data such as the shoe’s tread pattern，how worn the shoe is，and if there are any stains orgum attached to the bottom．是指这个sensor上的摄像头可以分辨鞋子穿着者的信息，比如鞋面的花纹、鞋子的磨损程度以及鞋上是否有污渍或口香糖粘在鞋底，但是这并不表明游客在游览迪士尼乐园时就需要穿没有污渍或是否有鞋底没有口香糖的鞋子，因此可知D项说法错误。根据文章第三段Once guest are recognized…hometown，and favorite ride．可知迪士尼乐园的机器人可以记住游客最爱的迪士尼卡通人物，最爱的食物等等，故B项正确；根据第五段When the guest shows up…offer customized experiences．可知迪士尼乐园的机器人可以提供定制服务，故C项正确；结合第五段的最后一句话以及第六段可知，当游客出现在另一个传感器所在的位置或碰到了机器人，那么通过访问个人资料后，游客就能享受到定制服务。而且，迪士尼认为，通过指纹或眼睛扫描的方式追踪游客会让人感觉受到了侵犯。把自己的biometric information告诉给第三方，游客也会感到不舒服。所以游客不需要提供biometric information来获取定制服务，故A项正确。
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