首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what
admin
2013-01-19
58
问题
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the "Mind of the Market" laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing pitches. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. "The goal is not to manipulate people’s preferences," says Kosslyn, "just to speak to their actual desires." The group’s findings, though still preliminary, could radically change how firms develop and market new products.
The Harvard group use position emission topography (PET) scans to monitor the brain activity. These PET scans, along with other non-invasive imaging techniques; enable researchers to see which parts of the brain are active during specific tasks (such as remembering a word). Correlations have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, "It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they will be inclined to want those materials months later."
The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific segments of the population. Large corporations—including Coca Cola, Eastman Kodak, General Motors, and Hallmark—have already signed up to fund further investigations.
For their financial support, these firms gain access to the experiments but cannot control them. If Kosslyn and Zaltman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles out of their heads.
What does "to speak to"in the last sentence of the second paragraph mean?
选项
A、to talk to
B、to say to
C、to communicate to
D、to respond to
答案
D
解析
此处的to speak to意为“对(人们)的实际需求做出反应”。因此答案为D。
转载请注明原文地址:https://kaotiyun.com/show/TR2O777K
0
考博英语
相关试题推荐
Aftercompletingtheirmedical-historyforms,patientsattheHopeClinicforWomeninGraniteCity,111.areaskedanunusualq
ItishardtocomprehendwhattheimmediateaftermathmusthavebeenlikeinHiroshima.Therewerethegrimtasksofcollecting
BaronHansHeinrichThyssenBomemizsahasthefinestprivateartcollectionintheworld.Hedoesnotwantittobedividedupa
Whenconfrontedwithsuchquestions,mymindgoes______,andIcanhardlyremembermyowndateofbirth.
Moderntechnologyandsciencehaveproducedawealthofnewmaterialsandnewwaysofusingoldmaterials.Fortheartistthism
Nowadaysthescatteringofgalaxiesandtheastoundingabundanceofstarsareforcingthosewhopondersuchmatterstoafurther
Nowadaysthescatteringofgalaxiesandtheastoundingabundanceofstarsareforcingthosewhopondersuchmatterstoafurther
Nowadaysthescatteringofgalaxiesandtheastoundingabundanceofstarsareforcingthosewhopondersuchmatterstoafurther
Nowadaysthescatteringofgalaxiesandtheastoundingabundanceofstarsareforcingthosewhopondersuchmatterstoafurther
Probablyoneofthemostrevolutionaryinnovationsinscienceduringthiscenturywastherecognitionofthedualityofmatter;【
随机试题
城市小资产阶级是无产阶级的可靠同盟者。城市小资产阶级,包括()
A.主动重吸收B.被动重吸收C.两者皆是D.两者皆非肾小管对钠的重吸收属于
可同时进行治疗药物及其代谢物浓度监测的技术是
我国税收法律关系权利主体中,纳税义务人的确定原则是()。
2018年年初某机械制造企业房产原值2000万元,其中厂房原值1600万元,企业办幼儿园房产原值300万元,独立的地下工业用仓库原价100万元。拥有整备质量10吨/辆的载货汽车10辆,8吨的挂车5辆。该企业2018年发生如下业务:(1)5月16日
商业银行信贷管理的原则包括:______、______、______。
曹操《短歌行》中引古起兴,婉转吐露求贤才而不得时日夜思慕之情的诗句是“_____________,悠悠我心。_____________,沉吟至今”,表现因求贤才不得而忧心忡忡的诗句是“明明如月,_____________?_____________,不可断
美国心理学家沙依(schaie)认为老年期智力活动的性质是
计算机有多种技术指标,其中主频是指()。
Almosteveryfamilybuysatleastonecopyofanewspapereveryday.Somepeoplesubscribe(订阅)toasmanyastwoorthreenewspa
最新回复
(
0
)