首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The iPod Has Turned Apple into a Superbrand No single brand could be compared to Apple’s iPod, which is expected to be the h
The iPod Has Turned Apple into a Superbrand No single brand could be compared to Apple’s iPod, which is expected to be the h
admin
2012-01-22
57
问题
The iPod Has Turned Apple into a Superbrand
No single brand could be compared to Apple’s iPod, which is expected to be the hottest gift over the holiday season. In the three months to December 31st, Apple sold 14m digital music players, compared with 4.5m in the same period in 2004. The iPod (19) a product category, as Sony’s Walkman once did when music was delivered on cassette instead of over the internet. And (20) Apple’s iTunes Music Store accounting for 80% of legal music downloads, the Californian company now has a brand that marketers hold in awe. But can Apple also use its new brand power to sell (21) computers?
At Apple’s annual Macworld event on January 10th, Steve Jobs, the company’s chief executive, unveiled what many fans had been (22) : the first Macintosh computers based on chips made by Intel, which also power the vast (23) of personal computers that run Microsoft’s Windows operating system. Apple hopes the high performance of its new Intel-based Macs will help it (24) market share from makers of Windows-based PCs.
But the "halo effect" from the iPod remains Apple’s most (25) means of boosting sales of its computers. Surveys suggest that some 10-20% of PC users who buy an iPod subsequently go on to buy a Mac. In 2005 the iPod helped the company to (26) its share of the personal-computer market from 3% to 4%. Apple’s challenge is that getting people to buy an iPod, a new type of device, is (27) than getting them to switch loyalties in an existing product category.
The most powerful factor working in Apple’s favour is peer (28) : what friends and relatives have to say about products is now the most (29) form of consumer advice, and to be seen with (30) different can be almost taboo. That is why millions of people said they wanted an iPod for Christmas, and not a digital-music player from another manufacturer—even though rival players are often cheaper than iPods. and generally have more (31) .
During the years it (32) in Microsoft’s shadow, Apple (33) from having a distinctive, counter-cultural brand. But given its dominance in digital music, where it is anything but the underdog, how long can Apple keep its cool?
选项
A、anything
B、something
C、event
D、action
答案
B
解析
此处考查固定搭配,当修饰不定代词时,形容词的位置在不定代词之后。文中此句意为:如果被人看到用与众不同的产品几乎是让人忌讳的事。故B项为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/TmoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readthefollowingextractfromanarticleaboutbrandstretching(usinganexistingbrandnameonnewtypesofproducts)andthe
•Readthetextbelowabouthowtoorderproducts.•Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticall
•Readtheadvertisementbelowaboutarewardprogram.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammati
•Readtheadvertisementbelowaboutarewardprogram.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammati
•Readtheadvertisementbelowaboutarewardprogram.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammati
•Readthistexttakenfromanarticleaboutmarketing.•Choosethebestsentencefromtheoppositepagetofilleachofthega
•Readthistexttakenfromanarticleaboutmarketing.•Choosethebestsentencefromtheoppositepagetofilleachofthega
•Lookatthestatementsbelowandreadthefiveshortpassagesabouttaxes.•Whichshortpassage(A,B,C,DorE)doeseachs
SharingResponsibilitiesYourcompanyisexpectedtoentertainagroupofclientsfromanotherprovince.Youhavebeenaskedto
ThemergerwasexpectedtohelpthecombinedcompanytoTheChairmanrecentlyblamedthegroup’spoorperformanceon
随机试题
身热,微恶风寒,汗出,头痛,咳嗽,咽燥,口渴,治疗应选用
关于上肢摄影的注意事项,不妥的是
患者因右下颌磨牙反复自发痛,近日疼痛突然加剧。镜下见中性粒细胞广泛浸润至整个牙髓组织,形成多处小脓肿。该疾病是
物料在允许投料或出厂前所处的搁置、等待检验结果的状态是证明任何程序、生产过程、设备、物料、活动或系统确实能达到预期结果的有文件证的一系列活动为
在登记账簿时,红色墨水不能用于()。
某百货公司拟开始进入电子商务行业,该公司目前的资产负债率为40%,加权平均资本成本为10%;预计进入电子商务行业后负债/权益为1/1,债务税前成本为6%。电子商务行业的代表企业为A公司,其资本结构为负债/股东权益为4/5,权益的β值为1.8。已知无风险利率
以下关于以任务或过程为取向的研讨的说法错误的是()。
下列程序的作用是求所有小于或等于30的自然数对。该程序不完整,请补充完该程序(程序执行结果见下图)。注:自然数对是指两个自然数的和与差都是平方数(如8与17)。PrivateSubCommand1_Click()
VinceAgsawaywrotethislettersoastoinform______.Vincefoundhispast5years’experience______.
A、Beforefinishingschool.B、Afterfinishinguniversity.C、Duringheruniversitycourse.D、Betweenschoolanduniversity.DWhen
最新回复
(
0
)