2. 考研
  3. Nationally, an ageing population is a problem. But locally it can be a boon. The over-50s control 80% of Britain’s wealth, and l

Nationally, an ageing population is a problem. But locally it can be a boon. The over-50s control 80% of Britain’s wealth, and l

admin2017-01-12  32
问题     Nationally, an ageing population is a problem. But locally it can be a boon. The over-50s control 80% of Britain’s wealth, and like to spend it on houses and high-street shopping. The young "generation rent", by contrast, is poor, distractible and liable to shop online.
    People aged between 50 and 74 spend twice as much as the under-30s on cinema tickets. Between 2000 and 2010 restaurant spending by those aged 65-74 increased by 33%, while the under-30s spent 18% less. And while the young still struggle to find work, older people are retiring later. During the financial crisis full-time employment fell for every age group but the over-65s, and there has been a rash of older entrepreneurs. Pensioners also support the working population by volunteering: some 100 retirees in Christchurch help out as business mentors.
    Even if they wanted to, most small towns and cities could not capture the cool kids. Mobile young professionals cluster, and greatly prefer to cluster in London. Even supposed meccas like Manchester are ageing: clubs in that city are becoming members-only. Towns that aim too young, like Bracknell and Chippenham, can find their high streets full of closed La Senzas (a lingerie chain) and struggling tattoo parlours.
    Companies often lag behind local authorities in working this out. They are London-obsessed, and have been slow to appreciate the growing economic heft of the old—who are assumed, often wrongly, to stick with products they learned to love in their youth. But Caroyln Freeman of Revelation Marketing reckons Britain could be on the verge of a marketing surge directed at the grey pound, "similar to what we saw with the pink". The window will not remain open forever: soon the baby boomers will start to ail, and no one else alive today is likely to have such a rich retirement.
    Meanwhile, with the over-50s holding the purse strings, the towns that draw them are likely to grow more and more pleasant. Decent restaurants and nice shops spring up in the favoured haunts of the old, just as they do in the trendy, revamped boroughs of London. Latimer House, a Christchurch furniture store full of retro clothing and 1940s music, would not look out of place in Hackney. Improved high streets then entice customers of all ages.
    Indeed, gentrification and gerontification can look remarkably similar. Old folk and young hipsters are similarly fond of vinyl and typewriters, and wander about in outsized spectacles. Some people never lose their edge.
According to Caroyln Freeman of Revelation Marketing,______.
选项 A、the old stick with products they learned to love in their youth
B、the baby boomers also favour pink as we see
C、the grey market will not grow forever
D、Britain will have a marketing surge aiming at old folks
答案D
解析 细节题。根据题干定位到第四段。原文指出But Caroyln Freeman of Revelation Marketing reckons Britain could be on the verge of a marketing surge directed at the grey pound，“similar to what we saw with the pink”．由此可推断出D项“英国会掀起针对老人进行的市场营销热潮”为正确答案。A项“老人只会购买年轻时就认定了的产品”。与卡罗琳·弗里曼无关。B项“婴儿潮时期出生的人也喜欢粉色，像我们看到的那样”，是对原文的曲解。C项“老人市场不会永远发展”与卡罗琳·弗里曼无关，也与原文不符，原文The window will not remain open forever是说市场的机会转瞬即逝。
转载请注明原文地址:https://kaotiyun.com/show/ToEZ777K
0

考研英语一

相关试题推荐
随机试题
最新回复(0)