首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
According to Betty, what can be said about the sales of both cheese and oil in New Zealand and Colombia?
According to Betty, what can be said about the sales of both cheese and oil in New Zealand and Colombia?
admin
2015-08-06
27
问题
According to Betty, what can be said about the sales of both cheese and oil in New Zealand and Colombia?
(Knocking at the door)
PROFESSOR: Come in!
BETTY: Professor Dundee? We’re ready to make our presentation.
PROFESSOR: Oh, yes. I did say one o’clock, didn’t I? Please, sit down. So, who goes first? Bruce? Or you, Betty?
BETTY: I guess I could. Bruce is always a little shy.
PROFESSOR: Not after he’s had a lager for lunch, eh Bruce?
BRUCE: Heh, heh. No, Betty really should go first.
BETTY: OK. Well, I’m reporting on the effects of different marketing strategies on the cheese and oil markets. Different strategies obviously affect the sales volume differently. I looked at the sales in two countries, New Zealand and Colombia.
PROFESSOR: And what did you find, pray tell?
BETTY: Well, in New Zealand the sales of both oil and cheese have declined pretty steadily. And in fact the sales have decreased more quickly than the population. On the other hand, in Colombia, the volume of sales for both products has remained the same.
PROFESSOR: Wait, so you said sales in New Zealand have been going down?
BETTY: Correct. Suppliers have introduced two new upscale brands of each product, which are a bit expensive but very tasty. The big ad agencies are trying out a new series of ads that shift the focus from health to great taste. They think that will get sales moving up in New Zealand, where the population is less affluent and generally less health-conscious.
PROFESSOR: Brilliant. Thank you. And Bruce?
BRUCE: Uhhh...yeah. My report is about chocolate sales in Italy and Germany. The two countries’ marketers have found out that you have to market chocolate differently in each country.
PROFESSOR: For example?
BRUCE: In Italy, "Kostig", the most expensive brand, pays shop owners to put the candy just about knee-high for an adult.
PROFESSOR: I don’t see...
BRUCE: For little kids, that’s about eye-level! That bright red candy is the first one they see, so they buy it! Even better, they start telling their moms to buy it too!
PROFESSOR: So, you mean...
BRUCE: Well, I mean, in Italy if you locate your product at the right location of shelves, sales do great. They say it doesn’t matter much what brand of chocolate you’re selling. As for Germany...
PROFESSOR: "Das Land der Schokolade".
BRUCE: Huh?
PROFESSOR: That’s German. It means "The Land of Chocolate". Germans love the stuff, so people make a joke and call Germany that.
BRUCE: Oh...uh, right...
PROFESSOR: So, you were saying?
BRUCE: Well, like you pointed out, Germans love chocolate. But they’re thrifty. For a long time, the biggest selling brand was "Schmutzig", mostly because it was the second cheapest, but didn’t taste too bad.
PROFESSOR: Again brilliant! A pretty good job, both of you. Tell me, what do you plan to investigate for next week?
BETTY: I’m especially interested in the effects of color on sales of products, so I’ll be looking at ads for cosmetics and cleaning products in the local market. You know, like the distinct orange color of Mr Muscle, lavatory cleaning products.
PROFESSOR. And you, Bruce?
BRUCE: I’m focusing on the effects of different containers on sales of cookies. So I’m going to look into packaging for cookies and how the materials they use will affect the image, and in turn sales. You know, most containers are paper, but some expensive cookies come in metal boxes. The shiny metal boxes catch people’s attention and the image remains in the memory longer.
PROFESSOR: Well, it sounds like you two are all set. But as always in this course, I urge you both to pay much more attention to advertisement extensions. That’s often the key. Alright, any questions for me before you go?
BETTY: No, I think I’m all set. Thanks!
BRUCE: Me too. Thanks, Professor Dundee. See ya later.
选项
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/TpAO777K
本试题收录于:
雅思听力题库雅思(IELTS)分类
0
雅思听力
雅思(IELTS)
相关试题推荐
PART1Theexaminerasksthecandidateabouthim/herself,his/herhome,workorstudiesandotherfamiliartopics.EXAMPLE:
3.PART3Discussiontopic:TraditionsExamplequestions:•Arepeopleinyourcountryverytraditional?•Whatclothesdopeopl
2.PART2Describesomethingyouwouldliketolearn.Youshouldsay:whatyouwouldliketolearnhowyouwouldlearnitwh
Canyougivesomesuggestionsabouthowtochooseacollegemajor?
Doyouthinktheeducationalresourcesareunevenlydistributedinyourcountry?
Whatskillsdoyouthinkareneededtogetagoodjobthesedays?
WRITINGTASK2Youshouldspendabout40minutesonthistask.Writeaboutthefollowingtopic:Inmanycountries,thep
Therehavebeenmanytechnologicaldevelopmentsinthe20thcentury.Chooseoneofthem,describethechangesithasbrought
Nowadaysalotofcharitiesandorganisationshavesetupanumberofspecialdaystoattractpeople’sattention,likeNational
ThechartsbelowshowthenumberofJapanesetouriststravellingabroadbetween1985and1995andAustralia’sshareoftheJapan
随机试题
在认识活动中,主体和客体之间的关系是()
关于痈的治疗正确的是
简述国家赔偿责任的构成要件。
下列财政政策措施不能直接影响上市公司股票价格的有( )。
用Photosh叩处理“音乐无限.psd”的部分界面如图所示,下列描述正确的是()。
酒精及二手烟对幼童的________,大概略有点文化的成人都知道。但国人典型的亲友聚会中,成人乔云吐雾,全不管在座幼童的情况,可以说非常普遍。长辈拿筷子沾酒给婴儿尝,对大一点的孩子,直接劝酒,也________。难道喝酒也要从娃娃抓起,否则酒文化就断了__
—IsKateserious?—I________.Shenevermeansit.
新民主主义社会是一个过渡性质的社会,而不是一个独立的社会形态。这一时期社会的主要矛盾是()。
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性:
Thedifferencebetweenaliquidandagasisobvious【66】theconditionsoftemperatureandpressurecommonlyfoundatthesurface
最新回复
(
0
)