首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The Competition among producers of personal computers is essentially a race to get the best, most innovative products to the mar
The Competition among producers of personal computers is essentially a race to get the best, most innovative products to the mar
admin
2009-01-05
61
问题
The Competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitor’s role when making marketing strategy decisions. If major competitor’s are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc, has introduced two new, faster personal computers, the Mackintosh Ⅱ and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple. major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible programs. This compatibility feature illustrates computer manufacture’s new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics, whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies.
Apple sells its new computer models at a high price because ______.
选项
A、they have new features and functions
B、they are more sophisticated than other models
C、they have new accessories attached
D、it wants to accumulate funds for future research
答案
D
解析
要点归纳题。第三段最后一句中的目的状语从句“to finance(提供经济支持)research for even faster more sophisticated computers”与D项中accumulate funds for(积累资金)内容相符。
转载请注明原文地址:https://kaotiyun.com/show/TvBK777K
0
专业英语四级
相关试题推荐
Thedayswhenjournalismwaslimitedtoobtainingpressbriefingsandwritingfirsthandaccountofhappeningsinthe【M1】______
Todaywomenearnalmost60percentofallbachelor’sdegreesandmorethanhalfofmaster’sandPh.D.’s.Manypeoplebelieveth
Thereisnolink,whatsoever,betweentheproducersandusersofmanpowerwiththeresultthatinstitutionsoflearning,essent
PASSAGETWOWhydoestheadvertisementalwaysdepictvirile,clean-shavenyoungmen?
Whetheritiscalledanimaltesting,animalexperimentationoranimalresearch,itreferstotheexperimentationcarriedouton
(1)ItwasanautumnmorningshortlyaftermyhusbandandImovedintoourfirsthouse.Ourchildrenwereupstairsunpacking,and
A、Oneminute.B、Halfaminute.C、20seconds.D、10seconds.D访谈中女士提到,招聘者在每份简历上只会花10秒左右的时间,因此本题选D。
PassageOne(1)WhenMr.Marchlosthispropertyintryingtohelpanunfortunatefriend,thetwooldestgirlsbeggedtobe
WhataccountsforthegreatoutburstofmajorinventionsinearlyAmerica-breakthroughssuchasthetelegraph,thesteamboatand
Scratchythroats,stuffynosesandbodyachesallspellmisery,butbeingabletotellifthecauseisacoldorflumaymakea
随机试题
一名美国游客在山西旅游时购买了2升的山西老陈醋,换算成他本国的计量单位,约等于()加仑。
国务院组成中不包括()
试述视网膜脱离的分类及病因。
A、助悬剂B、稳定剂C、润湿剂D、反絮凝剂E、絮凝剂增加分散介质黏度的附加剂是
2005年9月FIDIC在北京举行年会,大会的主题为()。
边际消费倾向和边际储蓄倾向之间的数量关系是()。[2009年真题]
客户只能在一家期货公司开户,不能同时在多家期货公司开户。()
各级党政机关的()是公文处理的管理机构。
TelevisionpitchmenforproductslikePajamaJeansandlightedslippersoncetriedtogetviewerstoplacetheirordersbyphone
A、Theircolleague.B、Theirjob.C、Ajobvacancy.D、Awantad.D本题问“说话者在讨论什么”。文中"advertiseapostofRetailManager"是他们围绕的话题,也就是
最新回复
(
0
)