首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Massachusetts. B、Texas. C、California. D、Connecticut. C浏览选项可知,本题与美国州名有关。根据短文可知,California(又称Golden State)率先抵制不属实的环保声明,故答案为[C]。
A、Massachusetts. B、Texas. C、California. D、Connecticut. C浏览选项可知,本题与美国州名有关。根据短文可知,California(又称Golden State)率先抵制不属实的环保声明,故答案为[C]。
admin
2012-05-28
85
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, the first wave suffered from rough and poorly-conceived marketing efforts. Many advertisers embraced a genuine concern for the envi-
ronment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
Questions 29 to 32 are based on the passage you have just heard.
29. What was the problem with green advertisements in early times?
30. What was the response by consumers to the early green advertisements?
31. What is said about advertisements after the first wave?
32. Which state took the lead in guarding inaccurate environmental claims?
选项
A、Massachusetts.
B、Texas.
C、California.
D、Connecticut.
答案
C
解析
浏览选项可知,本题与美国州名有关。根据短文可知,California(又称Golden State)率先抵制不属实的环保声明,故答案为[C]。
转载请注明原文地址:https://kaotiyun.com/show/U0E7777K
0
大学英语六级
相关试题推荐
A、Anewfitnessclub.B、Doingexercisetokeepfit.C、After-workactivities.D、Weekendplans.A对话中女士问男士是否去过新开的健身俱乐部,并说那是个不错的锻炼场所
A、BecauseAmericansusedthemveryoftenintheseventeenthcentury.B、BecauseEnglandwantedtowinthenavalcompetitionagain
You’dbettertakeanumbrella______(以防下雨).
A、Thedesignercouldn’thandletheBBS.B、TheBBSfailed.C、Thedesignwastoobad.D、Thedesignerwasout.A预览所有选项,从多次出现的design
Inmakingsuchmodels,wonderfulskilliscalledfor,______(也需要透彻了解植物的结构).
A、Physicalexaminationsaregivenfreethere.B、Hecangetaninfluenzavaccinationthere.C、He’llbeabletogetaprescription
Irespectyourpersistenceafterthefailure,butyou______(不该把错误推到别人身上).
TheMarsturnedouttobelargepatchesof__________landandthereisnosignoflifethere.
Theheavilypopulatedareawasabreedingplacefor______diseases.
A、ProfessorGeorge’sclassisveryinteresting.B、ProfessorJordan’sclassismoreinteresting.C、Hehasn’tattendedProfessorJ
随机试题
理论研究具有_________体系的层次性。
下列物质可作为超临界流体的为
我国的《护士条例》中规定了护士的权利和义务。在以下的护士享有的权利的诉讼中,不正确的是()
根据建设项目的经济和社会发展目标,提出诸如()等目标,分析项目满足这些目标的程度,进行多目标分析评价。
施工中因不可抗力事件的影响而使承包商受到损失时,可以进行索赔的款项可能包括()。
某企业期初资产总额1200万元,负债总额480万元,所有者权益总额720万元。该企业本期发生下列经济业务:(1)向银行借入短期借款15万元,存入银行;(2)将资本公积30万元转增资本;(3)以银行存款5万元预付采购材料货款;
在物品出租期间,物品的使用权归()。
在我国证券回购市场上,回购期限为()。
进退维谷,这是()冲突。
操作系统的主要功能是________。
最新回复
(
0
)