首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Apple’s launch of the iPad is a gamble in more ways than one. To start with, it’s obviously a bet that there are millions of peo
Apple’s launch of the iPad is a gamble in more ways than one. To start with, it’s obviously a bet that there are millions of peo
admin
2013-10-11
21
问题
Apple’s launch of the iPad is a gamble in more ways than one. To start with, it’s obviously a bet that there are millions of people looking for a new way to surf the Web, watch movies, and read magazines. But it’s also a more fundamental gamble; namely, that people will pay for quality. Starting at five hundred dollars, the iPad is significantly more expensive than its competitors. But Apple’s assumption is that, if the iPad is also significantly better, people will happily shell out for it (as they already do for iPods, iPhones, and Macs).
For Apple, "build it and they will pay" is business as usual. But it’s not a universal business truth. On the contrary, companies like Ikea, H. & M. , and the makers of the Flip Video camera are flourishing not by selling products or services that are "far better" than anyone else’s but by selling things that aren’t bad and cost a lot less. These products are much better than the cheap stuff you used to buy, and they tend to be appealingly styled, but, unlike Apple, the companies aren’t trying to build the best mousetrap out there. Instead, they’re engaged in the "good-enough revolution. " For them, the key to success isn’t excellence. It’s well-priced adequacy.
These two strategies may look completely different, but they have one crucial thing in common; they don’t target the amorphous blob of consumers who make up the middle of the market. Paradoxically, ignoring these people has turned out to be a great way of getting lots of customers, because, in many businesses, high- and low-end producers are taking more and more of the market. In fashion, both H. &M. and Hermes have prospered during the recession.
While the high and low ends are thriving, the middle of the market is in trouble. Previously, successful companies tended to be attracted toward what historians of retail have called the Big Middle, because that’s where most of the customers were. These days, the Big Middle is looking more like "the mushy middle". The companies there—Sony, Dell, General Motors, and the like—find themselves squeezed from both sides. The products made by midrange companies are neither exceptional enough to justify premium prices nor cheap enough to win over value-conscious consumers.
This doesn’t mean that companies- are going to abandon the idea of being all things to all people. If you’re already in the middle of the market, it’s hard to shift focus—as G. M. has discovered. And the allure of a big market share is often hard to resist, even if it doesn’t translate into profits. According to one estimate, Nokia has nearly twenty times Apple’s market share, but the iPhone alone makes almost as much money as all Nokia’s phones combined.
According to the passage, G. M. targets
选项
A、low-end market.
B、high-end market.
C、middle-end market.
D、all of the above.
答案
D
解析
推断题。由末段首句及之后对该句进行的说明可知,细节服务于观点,再结合前面的beingall things to all people可以判断,这里说的是G.M.想大而全,即三个市场都面对,故D为答案。
转载请注明原文地址:https://kaotiyun.com/show/U1GK777K
0
专业英语四级
相关试题推荐
EachdayofEarthWeek,forexample,hasbeengivenovertoaseparateenvironmentalissue.Theyare,【C1】______,energyeffici
WhowontheWorldCup1998footballgame?WhathappenedattheUnitedNations?Howdidthecriticslikethenewplay?【C1】______
WhowontheWorldCup1998footballgame?WhathappenedattheUnitedNations?Howdidthecriticslikethenewplay?【C1】______
Therearetwobasicwaystoseegrowth:oneasaproduct,theotherasaprocess.Peoplehavegenerallyviewedpersonalgrowtha
It’ssaidthemostexcitingkindofeducationisalsothemostpersonal.Nothingcan【C1】______thejoyofdiscoveringsomething
SocialandPhysicalDistanceSocialdistancemayaffecthowopenlyemployeesspeakabouttheirwork./Peopleofthesamera
Acommonassumptionabouttheprivatesectorofeducationisthatitcatersonlytotheelite.【C1】______recentresearchpoints
ChildrenasyoungasfourwillstudyShakespeareinaprojectbeinglaunchedtodaybytheRoyalShakespeareCompany.TheRSC
Thecompanydecisionhadmuchbearingonthewaythatthecompanywasmanaged.Theunderlinedpartmeans______.
随机试题
男性,56岁,30分钟前心前区压榨样痛,突然出现意识丧失、抽搐,听诊心音消失,脉搏触不到,血压为零,诊断为心脏骤停。引起心脏骤停最常见的病理生理机制是
已知男性的钩虫感染率高于女性。今比较甲、乙两乡居民的钩虫感染率,但甲乡人口女多于男,而乙乡人口男多于女。
被哪类传染病病原体污染的污水、污物、粪便,有关单位和个人必须在卫生防疫机构的指导监督下,进行严密消毒,拒绝消毒处理的,当地政府可以采取强制措施( )
对于工程咨询服务范围不太明确或难以确定的项目,工程咨询服务费用计算方法可以采用()。
Timecharteringcoversasituationwhereashipisemployedtocarryaparticularcargofromacertainportorarea,toadesign
从抽样理论上讲,()是其他各种抽样方法的基础。
()是研究学校情境中学与教的基本心理学规律的科学。
A、 B、 C、 D、 D每组前两个图形去同存异得到第三个图形。
人民当家作主和依法治国的根本保证是()。
Thetotalenergygivenoffisthousandsoftimesmorethanany____chemicalreactioncouldproduce.
最新回复
(
0
)