首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2014-05-25
24
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising, started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing.
Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment.
But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green".
Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by-state governments, California passed particularly strict laws, setting definitions for terms like "ozone friendly, " "biodegradable, " and "recycled".
According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes. " Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern is now part of the mainstream.
What was the response by consumers?
选项
A、Consumers were responsible.
B、Consumers were hostile.
C、Consumers didn’t care all the time.
D、Consumers got tired of it.
答案
D
解析
B.消费者持反对的态度。C.消费者在此问题上始终漠不关心。D.消费者对绿色广告已厌烦了。此题为细节题,该题的答案包含在下面的句子里。Consumers grew wary of envirotlmental appeals.故答案为D。
转载请注明原文地址:https://kaotiyun.com/show/U2UC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
Televisionhasnowcometonearlyeveryfamily.Ithasbecomeaveryimportantpartinpeople’slife.SchoolchildrenintheUS
InonlytwodecadesAsianAmericanshavebecomethefastestgrowingUSminority.Astheirchildrenbeganmovingupthroughthen
Television,itisoftensaid,keepsone【C1】______aboutcurrentevents,allowsonetofollowthe【C2】______developmentinscience
Ourpurposeistoexploretheoverseasmarketforourproduct.Ourcompanymainlytradesinartsandcrafts.
(英语专业必做)Drunkendriving—sometimescalledAmerica’ssociallyacceptedformofmurder—hasbecomeanationalepidemic.Every
Thechairlooksratherunusualinshape,butitisverycomfortabletosit______.
Hecamewithoutinformingus.Hewasan______guest.
Telephone,television,radio,andtelegraphallhelppeoplecommunicatewitheachother.Becauseofthesedevices,ideasandnew
(201l)Theyweresurprisedtoseehercomein____.
随机试题
多层焊时,每层焊缝的厚度不宜过大,否则对焊缝金属的塑性不利。
1948年中国共产党在“五一口号”中提出的号召是()
在组织运作中,纵向的层次设置越多,信息沟通的障碍就越大。这种障碍来源于()
罪刑法定原则不包含的内容有:()
下列各项中,不符合填制原始凭证要求的是()。
语流音变(中国人民大学2016)
Thethoughtexperimenthasanobleplaceinresearch,butsomethoughtsaredeemednoblerthanothers.DarwinandEinsteincould
R1、R2是一个自治系统中采用RIP路由协议的两个相邻路由器,R1的路由表如下图(a)所示,当R1收到R2发送的如下图(b)的(V,D)报文后,R1更新的4个路由表项中距离值从上到下依次为0、3、3、4。那么,①②③④可能的取值依次为(
Americanstodaydon’tplaceaveryhighvalueonintellectOurheroesareathletes,entertainers,andentrepreneurs,notscholar
[A]immune[I]nomination[B]perpetually[J]independent[C]challenge[K]damaging[D]acknowledge[L]commemorate[E]reci
最新回复
(
0
)