2. 外语
  3. Directions: Read the texts from all articles in which 5 people talked about advertisement. For questions 61 to 65, match the na

Directions: Read the texts from all articles in which 5 people talked about advertisement. For questions 61 to 65, match the na

admin2011-02-28  44
问题    Directions: Read the texts from all articles in which 5 people talked about advertisement.  For questions 61 to 65, match the name of each person to one of the statements ( A to G) given below. Mark your answers on ANSWER SHEET 1.
   Acheson:
   Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. They have a way for self-promotion and they have so much money to throw around. It’s strange that this entirely unproductive industry should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays.
   Arvid:
   We get the wrong idea if we think the only purpose of advertising is to sell goods. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of the ones we already know about. Supposing you wanted to buy a washing machine, it is more likely that you would obtain details regarding performance, price, etc.  from an advertisement.
   Cannon:
   It’s hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
   Edith:
   We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of money. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is benefited entirely from the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
   Rachel:
   Another thing we mustn’t forget is the "small ads" which are in almost every newspaper and magazine. What a useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" columns.
   Now match each of the persons to the appropriate statement.
   Note: There are two extra statements.
                                                Statements
   A. An important function of advertisements is to inform.
   B. Advertisements are a waste of money.
   C. Good quality products don’t need to be advertised.
   D. Advertisements can help us to do a lot of things.
   E. Reading advertisements is interesting.
   F. Advertisements help us to save money.
   G. Advertisement creates mass markets, therefore goods are cheap.
Arvid
选项
答案A
解析 Arvid通过购买洗衣机的例子说明，广告的重要功能在于传递产品信息。故选A。
转载请注明原文地址:https://kaotiyun.com/show/U4td777K
本试题收录于： 公共英语三级笔试题库公共英语（PETS）分类
0

公共英语三级笔试

公共英语（PETS）

相关试题推荐
随机试题
最新回复(0)