You will hear a radio interview with Richard Wood, the founder of Bookstore, a company that sells books on the internet. For

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问题     You will hear a radio interview with Richard Wood, the founder of Bookstore, a company that sells books on the internet.
    For each question(23-30), mark one letter(A, B or C)for the correct answer.
    After you have listened once, replay the recording.
What does Richard have to take into account when he chooses the product?
You will hear a radio interview with Richard Wood, the founder of Bookstore, a company that sells books on the internet.
For each question, 23—30, mark one letter(A, B or C)for the correct answer.
After you have listened once, replay the recording.
You have 45 seconds to read through the questions.
[pause]
Now listen, and mark A, B or C.
[pause]
Woman: Good morning, Richard. Now, in 1994 you were a computer science graduate with a good job working for an investment company ... and then you started Bookstore. Why?
Man: Well, I was thirty and settled at work, but then I came across a report predicting annual internet growth at 23%. The figure was like an alarm clock ringing in my head. I started to think about the regrets I might have at eighty. I realised I probably wouldn’t even remember the things that seemed important in my thirties(like getting my end-of-year pay bonus). But I’d definitely tell myself I’d been a fool to ignore the internet.
Woman: How did you go about choosing a product?
Man: Well, I drew up a list of twenty products, from clothes to gardening tools, and from that I got a shortlist of five, and then I assessed them. I thought about market growth in different countries and I also did some research into suppliers. But there were other important retail for too high a figure. I thought that since many people would be buying from the internet for the first time, they might be afraid to take a risk with large amounts of money.
Woman: And what made you decide on books?
Man: Well, basically, I found out that bocks had an eighty-two billion dollar market worldwide. There’s also a high demand for CDs—a product I nearly went for—but with books there’s much wider choice. There’re 3 million items in the book category, but only 300,000 in CDs. This choice meant the capabilities of the computer—in organisation and selection— could be put to good use.
Woman: Bookstore has certainly been very successful. Why do you think that is?
Man: Well, it’s not been easy. For the first five years, it was a struggle raising funds and developing the right software. The ideas weren’t the difficult bit. If you and I sat down here for an hour, we’d come up with a hundred good ideas. The hard bit is making those ideas work. There are several key elements, which for me were research, recruiting the right staff, and prioritising.
Woman: And you’re satisfied with your customer growth?
Man: Well, it was a bit slow at first but then it picked up and from May 1997 we started to see our greatest growth. We went from a hundred and twenty million dollars annual sales revenue to two hundred and thirty million dollars by the end of that year, and from 340,000 customers to 15 million. 58% of them were repeated customers. By 1998, sales had reached almost three hundred and ten million dollars.
Woman: And is Bookstore’s success reflected in its profits?
Man: Well, at the moment we’re focusing on introducing ourselves to customers and we spend a lot on advertising. Anything else would be a poor management decision. But of course, it’s reflected in our final figures. It’s not unusual for a four-year-old company like ours to be in an investment cycle. What is more unusual is for a young company like Bookstore to be sold on the stock market, which happened in July 1997.
Woman: Bookstore is well-known for its high-quality customer service. What is the secret of your success in this area?
Man: Well, firstly our books are delivered fast and any complaints are dealt with by email and what’s important is that the email is always answered in a friendly way, with the emphasis on "the customer is always right". In fact, customers sometimes feel guilty about complaining because Bookstore staffs are so helpful! Regular customers are recognised when they go to our website, and we suggest titles to them, based on their previous purchase.
Woman: Do you think Bookstore offers a better service than its competitors?
Man: Well, yes. We’d been in the market for about two years before most of our competitors started so we had a head start and although some have caught up now, we’re still cheaper. Our bock price includes tax and delivery. Most of our competitors’ prices don’t. But what’s the most important is that Bookstore has a talented, hardworking staff. As an incentive, everyone’s offered shares in the company and this helps to create a sense of ownership. We provide a better service because of that.
Woman: Thank you, Richard. It’s very interesting to talk to you ...

选项 A、Whether the price of the products is too high.
B、Whether the products enjoy a large market share or not.
C、Whether he can contact with the supplier or not.

答案A

解析 此题是关于理查德在选择产品时,要考虑什么因素。A项产品的价格不能太高,符合文意。因为原文中指出好多客户都第一次在网上买书,花大量的钱会认为有风险。B项产品是否有市场,C项他是否能联系供货商,都是干扰项。
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