首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the ter
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the ter
admin
2006-07-14
88
问题
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" 【C2】______the traditional economic sense that assumes 【C3】______consumers behave rationally when they carefully consider all alternatives 【C4】______ choose those that give them the greatest utility (i.e., satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based 【C6】______ totally objective criteria, such 【C7】______ size, weight, price, and so on. "Emotional" motives imply the selection of goods 【C8】______ to personal or subjective criteria—the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is 【C10】______ subjective or emotional criteria do not maximize utility or satisfaction. 【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that, 【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based 【C13】______ the individual’s own needs as 【C14】______ as on past behavioral, social, and learning experiences. What may appear 【C15】______ irrational to an outside observer may be perfectly rational 【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it 【C18】______ the time that it is undertaken, obviously he or she would not do it. 【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far 【C20】______ to suggest that emphasis 【C21】______ "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously 【C22】______ maximize their gains and minimize their losses; that they act not 【C23】______ subconscious drives but from rational preferences, 【C24】______ what they perceive to be 【C25】______ their own best interests.
【C19】
选项
答案
Therefore
解析
这里需要一个副词表示因果关系,对上文总结。therefore常引出一个结论,它比so更书面语,推理更严格。
转载请注明原文地址:https://kaotiyun.com/show/UIgO777K
本试题收录于:
CATTI二级笔译综合能力题库翻译专业资格(CATTI)分类
0
CATTI二级笔译综合能力
翻译专业资格(CATTI)
相关试题推荐
Peoplewhosepropertyisstolenshouldreporttothepolice.
Depressionthatinflictspeoplewhobelievetheirliveslackcontentwhentherushofthebusyweekstopsreferredtobyapromi
Ishouldliketorentahouse,thatismodern,cozyand,______,inaconvenientplace.
EversinceitwasclaimedthatamedicinemadefromtheChinesethree-stripedboxturtlecouldcurecancer,demandfortheprodu
Itisclearthatwearerapidlybecomingaglobalculture.Newformsofinformationtechnology,intercontinentaltravel,andthe
Itisclearthatwearerapidlybecomingaglobalculture.Newformsofinformationtechnology,intercontinentaltravel,andthe
Itisclearthatwearerapidlybecomingaglobalculture.Newformsofinformationtechnology,intercontinentaltravel,andthe
Fossilfuelsareamaincauseoftheworldwidetemperatureincrease.
随机试题
2014年8月11日,甲公司接到乙公司出售某种设备的要约,有效期至9月1日。甲公司于8月12日电复:“如能将每件设备价格降低50元,即可接受。”对此,乙公司没有答复。甲公司于8月29日再次致电乙公司表示接受其8月11日要约中包括价格在内的全部条件。有关本案
供移植用脏器的保存应用原则是________。
图中箭头所指的结构是
二灰基层宜采用泡水养生法养生,且养生期应为( )天。
现金规划应遵循以下原则()。
.通常银行可采取总额管理的方法,避免风险敞口的过于集中。()
“百泉轩在宋朝时是山长的居住地。当年朱熹和张械就曾经在此‘昼而燕坐,夜而栖宿’。为什么呢?因为在百泉轩前面有一座优美的园林。……推开门,漫步于园林之中,紫薇、芙蓉和园内各种山花散发着沁人心脾的芬芳,忍不住坐下来,抬头望明月,更会发出一种‘对景流连情最远,许
改革是由问题倒逼而产生,又在不断解决问题中而深化。每一个改革者必须不断强化问题意识,看不到问题,是最大的问题。强化问题意识,就是要()。
消费模式是指在一定的生产力发展水平和特定的生产关系以及与其相适应的上层建筑的作用和制约下所形成的人们消费活动的基本规范。下列不是消费模式决定因素的一项是()。
星球大战计划
最新回复
(
0
)