首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2018-04-13
54
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on " persuasive salesmanship"
to move as much of these goods as possible
. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor (努力) to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent(慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction— the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration(恢复) of the Classic Coke, which was then marketed alongside new. King Customer ruled!
In discussing the marketing concept, the author focuses on______.
选项
A、its main characteristic
B、its social impact
C、its possible consequence
D、its theoretical basis
答案
A
解析
推理判断题。文章第一段介绍了“市场营销”概念普及之前的情况:生产厂商只关心生产效率和产品销售;第二段介绍了市场营销的概念及其特点;第三段进一步分析了营销概念的特征并举例说明。由此可知,文章主要是围绕市场营销的特征来说明的。
转载请注明原文地址:https://kaotiyun.com/show/UQNJ777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
某工程网络计划中,工作M的总时差为6天,自由时差为4天。在计划执行情况的检查中,发现工作M的实际进度拖后了8天。则关于工作M实际进度的说法,正确的是()。
WehavelaunchedacampaigncalledTogetherScienceCan,whichbringstogetherpeoplefromabsolutelyaroundtheworldto______
PASSAGETWO(1)Iwastakenbyafriendoneafternoontoatheatre.Whenthecurtainwasraised,thestagewasperfectlyemp
A、Learningthroughmistakes.B、Learningthroughhands-onexperience.C、Learningthroughexperts’advice.D、Learningthroughacad
WelcometoVirginiaPleasecometofeelthewarmthofaVirginiawelcomefromtheBlueRidgeMountainstotherollingAtlant
A、Specialprogramsforchildren.B、Environmentallyfriendlyprograms.C、Historicalprograms.D、Seacruiseprograms.A
A、Hiswife.B、Hisparents.C、Hisfriends.D、Hisprivatenurses.D
A、ThepopulationofFloridaisthemost.B、ThepopulationmovesfromsouthtonorthinAmerica.C、FloridaistheNo.1statefor
A、TherearesmalllossesinNorthAmerica.B、PricesshouldberaisedinEuropeanmarket.C、Anotherproductlineshouldbesetup
Wouldyoube______tolendmeyourbiketomorrowmorning?
随机试题
女性,30岁,右眼﹣12.00D矫正视力0.3,左眼﹣11.00D矫正视力0.4,近2天发现右眼前黑影浮动本患者应进行的检查是
下列不属于磺胺类药物不良反应的是
口腔颌面部软组织易发生休克的损伤是
甲研究所研制开发一种治疗近视的治疗仪,并取得了产品制造方法发明专利。后来,甲发现乙仪器公司制造的一种近视治疗仪类似自己的一年利产品制造方法,认为侵犯了自己的专利产品制造方法,于是向人民法院起诉要求乙仪器公司停止侵权行为,并赔偿给自己造成的经济损失:在诉讼过
在工作簿窗口内打开两个工作簿,单击“文件”菜单中的“关闭”命令可以关闭()。
以马克思列宁主义、()重要思想为指导,紧紧围绕全面实施素质教育,全面加强青少每思想道德建设和思想政治教育是加强和改进师德建设的总体要求。
甲和乙进行打靶比赛,各打两发子弹,中靶数量多的人获胜。甲每发子弹中靶的概率是60%,而乙每发子弹中靶的概率是30%。则比赛中乙战胜甲的可能性()。
2015年年初,安徽省在全省乡镇全面试行“党代会年会制”。截至目前,全省已有200多个乡镇陆续召开了年度党代会。实践表明,“党代会年会制”是扩大党内民主,拓展()发挥作用的平台。
高原训练对下列供能能力有重要影响的是( )
A、Theirsettingswereinthe19thcentury.B、Theywerestoriesaboutinequality.C、Theysettledhistoricalproblems.D、Theywere
最新回复
(
0
)