首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
It is not, by any means, the world’s oldest company. There are Japanese hotels dating back to the 8th century, German breweries
It is not, by any means, the world’s oldest company. There are Japanese hotels dating back to the 8th century, German breweries
admin
2015-01-31
65
问题
It is not, by any means, the world’s oldest company. There are Japanese hotels dating back to the 8th century, German breweries that hail from the 11th and an Italian bank with roots in the 15th. What is unusual about IBM, which celebrates its 100th birthday next week, is that it has been so successful for so long in the fast-moving field of technology. How has it done it?
IBM’ s secret is that it is built around an idea that transcends any particular product or technology. Its strategy is to package technology for use by businesses. At first this meant making punch-card tabulators(卡片穿孔机), but IBM moved on to magnetic-tape systems, PCs, and most recently services and consulting. Building a company around an idea, rather than a specific technology, makes it easier to adapt when industry "platform shifts" occur.
True, IBM’ s longevity is also due, in part, to dumb luck. It almost collapsed early on because its bosses were hesitant to abandon punch cards. And it had a near-death experience in 1993 before Lou Gerstner realized that the best way to package technology for use by businesses was to focus on services. An elegant organising idea is no use if a company cannot come up with good products or services, or if it has clueless bosses. But on the basis of this simple formula—that a company should focus on an idea, rather than a technology—with which today’s young tech giants can live for 100 years?
The most obvious example is Apple(founded in 1976). Like IBM, it had a near-death experience in the 1990s, and it is dangerously dependent on its founder, Steve Jobs. But it has a powerful organising idea: take the latest technology, package it in a simple, elegant form and sell it at a high price. Apple has done this with personal computers, music players, smartphones and tablet computers. Apple has already shifted from PCs to mobile devices.
The animating idea of Amazon(founded in 1994)is to make it easy for people to buy stuff. It began by doing this for books, but has since applied the same idea to other products: music, groceries, even computing power and storage.
Consider, by contrast, three product-based firms. Dell(founded in 1984)made its name building PCs more efficiently than anyone else and selling them direct to consumers. That model does not neatly transfer to other products. Microsoft(1975)is hugely dependent on Windows, which is its answer to everything. But software for a PC may not be the best choice to run inside a phone or a car. All these firms are linked to specific products, not deeper philosophies, and are having trouble navigating technological shifts.
What’ s the similarities between Amazon and Apple according to the passage?
选项
A、Selling products online.
B、Making computers.
C、Having a powerful organizing idea.
D、Selling smartphones.
答案
C
解析
推断题。根据题干中的提到的中的亚马逊和戴尔在文中都讲到二者有强大的公司理念,这就是二者的共同点。A在网上卖东西是亚马逊的特征.不是苹果的。D卖智能手机是苹果的,不是亚马逊的特点。C制造电脑是戴尔的特征。因此,正确答案是C。
转载请注明原文地址:https://kaotiyun.com/show/URh7777K
0
大学英语六级
相关试题推荐
A、Germany.B、England.C、Ireland.D、France.C细节题。文中明确提到,Cork(科克)是爱尔兰的第二大城市(Ireland’ssecondlargestcity),由此可知Cork是爱尔兰的城市,故答案为[C]
A、Thewoman’sglassesshouldberepaired.B、Thewomanwantstogetapairofcontactlenses.C、Themanwantstobuyanewpairo
A、Theyonlyhaveeffectonrealpatients.B、Theyaremoreorlesseffectiveformostpeople.C、Theyarethebestmethodseverfo
Choiceblindness:Youdon’tknowwhatyouwant[A]Wehaveallheardofexpertswhofailbasictestsofsensorydiscriminationin
WilltheEuropeanUnionmakeit?Thequestionwouldhavesoundedstrangenotlongago.Noweventheproject’sgreatestcheerlead
WetendtothinkofthedecadesimmediatelyfollowingWorldWarIIasatimeofprosperityandgrowth,withsoldiersreturningh
HowtoCreateaHomeLibrary[A]"Icannotlivewithoutbooks,"declaredU.S.PresidentThomasJeffersontohisfriendJohnAdam
HowtoCreateaHomeLibrary[A]"Icannotlivewithoutbooks,"declaredU.S.PresidentThomasJeffersontohisfriendJohnAdam
Iaskedsuccessfulpeoplewhatthesecretoftheirsuccesswas.I【B1】______anearlydiscussionwithavicepresidentofalarge
A、Makeacalltoherbrother.B、Buyabookforherbrother.C、Checkoutthelist.D、Askthemanaquestion.A
随机试题
By2012,themodernuseofelectroniceducationaltechnology(alsocallede-learning)hadgrownat14timesoftherateoftra
对原发性肝癌,早期诊断最有意义的是()。
A、.脾气虚B、.脾阳虚C、.中气下陷D、.寒湿困脾E、.湿热蕴脾妇女子宫脱垂,属于
国产非标准设备原价的计算方法有()。
下列表述正确的是()。
WAIS—RC适用的年龄范围是()。
小张阅读《西游记》时,根据文字描述在头脑中呈现出孙悟空的形象,这是()。
当今教育改革的核心是()。
我党第一次独立自主解决党内重大问题的会议是( )
Jackson设计方法是由英国的M. Jackson提出的,它是一种面向(10)的软件设计方法。
最新回复
(
0
)