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  3. The Bond Street Journal folds, to Reemerge Online Hornbull Corporation has announced it will cease publication of The Bond Stree

The Bond Street Journal folds, to Reemerge Online Hornbull Corporation has announced it will cease publication of The Bond Stree

admin2017-04-10  62
问题                 The Bond Street Journal folds, to Reemerge Online
Hornbull Corporation has announced it will cease publication of The Bond Street Journal, effective January 1, ending the newspaper’s 60-year run as the nation’s leading source of financial news. On the company’s Web site, CEO Jack Diamond explains that the newspaper will continue to exist, but only in cyberspace. "With the excessively high cost of printing daily, the board of directors wisely decided to pursue an Internet-only strategy first proposed two years ago," he said. It was further revealed that The Bond Street Journal’s 200,000 subscribers would automatically receive free subscriptions to the online version of The Bond Street Journal.
Hornbull will still publish its most popular monthly titles, Observer, Magnate, and Livret, which continue to enjoy significant newsstand sales. Among the remaining industry players, Deep Blue’s Oracle is expected to emerge as The Bond Street Journal’s successor, although most observers believe it is only a matter of time before all print publications make the transition online.
Why did Hornbull Corporation decide to stop printing The Bond Street Journal?
选项 A、Readership had gone down.
B、Consumers found it uninteresting.
C、The owner chose to retire.
D、Publishing it was too expensive.
答案D
解析 题目问的是Hornbull公司为什么(Why)决定停止印刷The Bond Street杂志。文中提到“Hornbull Corporation has announced it will cease publication of The Bond Street Journal…”，即Hornbull公司宣布会终止发行The Bond Street杂志后，又提到“With the excessively high cost of printing daily，the board of directors wisely decided to pursue an Internet-only strategy…”，即由于每天印刷产生的巨额费用，董事会决定采用仅在网络上发行的策略。所以(D)Publishing it was too expensive．是正确答案。
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