2. 外语
  3. A scientist who wants to predict the way in which consumers will spend their money must study consumer behavior. He must(1)_____

A scientist who wants to predict the way in which consumers will spend their money must study consumer behavior. He must(1)_____

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问题     A scientist who wants to predict the way in which consumers will spend their money must study consumer behavior. He must(1)______data both on the resources of consumers and on the motive that (2)______ encourage or discourage money spending.
    If an economist were asked which of three groups borrow most—people with rising incomes,(3)______ incomes, or decreasing incomes—he would probably answer, those with (4)______ incomes.(5) ______ the answer was; people with rising incomes. People with decreasing incomes were(6) ______ and people with stable incomes borrowed the least. This shows us that traditional(7)______ about earning and spending are not always(8)______.
    Another traditional assumption is that if people who have money expect prices to go up they will(9)______to buy. If they expect prices to go down,they will postpone buying. But research surveys have shown that this is not always(10)______.
    The expectations of price increases may not(11)______buying. One typical attitude was expressed(12)______the wife of a mechanic in an (13)______ at a time of rising prices. " In a few months," she said, "we’ll have to pay more for meat and milk; we’ll have less to spend on other things. " Her family had been planning to buy a new car but they postponed this(14)______.
    Furthermore, the rise in prices that has already taken place may be disliked and buyer’s(15)______ may be produced. This is shown by the following(16)______ comment; " I just don’t pay these prices; they are too high. "
    The investigations mentioned above were(17)______ in America; condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are (18)______, they are likely to buy. Thus, it appears that the common business policy of(19)______ stable prices is based on a correct understanding of consumer(20)_______.
(20)
选项 A、prediction
B、idea
C、psychology
D、intelligence
答案C
解析 名词辨析题。因为整篇文章都在讲述关于消费者心理的调查。故选[C]psychology“心理”最符合句意。[A]prediction意为“预言，预测”，[B]idea意为“想法，观点”，[D]intelligence意为“智力，智商”，上述三项与文意不符，故均排除。
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