首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
It is getting harder to go anywhere without stepping on a piece of Lego-related hype. The Lego Movie is number two at the Americ
It is getting harder to go anywhere without stepping on a piece of Lego-related hype. The Lego Movie is number two at the Americ
admin
2019-01-06
60
问题
It is getting harder to go anywhere without stepping on a piece of Lego-related hype. The Lego Movie is number two at the American box office, after three weeks at number one. Model kits related to the film are piled high in the shops. They will add to the already gigantic heap of Lego bits: 86 for every person on the planet. The toymaker has enjoyed ten years of spectacular growth, almost quadrupling its revenue.
This is remarkable for many reasons. Lego’ s home town, Billund in rural Denmark, is so small that the company had to provide it with a hotel—an elegant one, unsurprisingly. The toy business is one of the world’s trickiest: perennially faddish and, at the moment, convulsed by technological innovation. Children are growing up ever faster, and abandoning the physical world for the virtual. To cap it all, the company almost collapsed in 2003-04, having drifted for years, diversifying into too many areas, producing too many products and, in a fit of desperation, flirting with becoming a lifestyle company, with Lego-branded clothes and watches.
Lego’ s decade of success began when it appointed Jorgen Vig Knudstorp as chief executive. Mr. Knudstorp decreed that the company must go back to the brick: focusing on its core products, forgetting about brand-stretching, and even selling its theme parks. He also brought in stricter management controls, for example reducing the number of different pieces that the company produced from 12,900 to 7,000.
Under Mr. Knudstorp Lego has struck a successful balance between innovation and tradition. The company has to generate new ideas to keep its sales growing: customers need a reason to expand their stock of bricks, and to buy them from Lego rather than cheaper rivals. Lego produces a stream of kits with ready-made designs, such as forts and spaceships, to provide children with templates. But it also insists that the pieces can be added to the child’s collection of bricks, and reused to make all sorts of other things.
Lego has got better at managing its relationships. The Lego Movie demonstrates how it can focus on the brick while venturing into the virtual world: Warner Bros. made the film while Lego provided the models. It has also got better at tapping its legion of fans—particularly adult fans of Lego, or AFOLs—for new ideas.
Lego is now at an inflection point, building its organizational capacity and embracing globaliszation, to help it find new sources of growth. The aim is twofold: to replicate in the rapidly growing east Lego ’ s success in the west; and to transform a local company that happened to go global into a global company that happens to have its head office in Billund.
The first paragraph is used to demonstrate_____.
选项
A、the pervasiveness of Lego-related hype
B、the popularity of The Lego Movie
C、the gigantic heap of Lego bits
D、the spectacular growth of Lego
答案
D
解析
推断题。根据题干关键词定位到第一段。本段简要介绍了乐高公司的成就。A项、B项、C项都是表面信息。作者通过这些是想说明乐高公司的玩具如今有多么流行,乐高公司取得的成就有多么了不起。因此,正确答案是D。
转载请注明原文地址:https://kaotiyun.com/show/UvH7777K
0
大学英语六级
相关试题推荐
Parents’Homework:FindPerfectTeachersforKidsA)TomiHalldidwhatshecouldtolobbyforthebestteachersforhertwochil
Baby-NamingTrendsA)Overthelastfiftyyears,Americanparentshaveradicallyincreasedthevarietyofnamestheygivetheirc
AsanimmigranttoNorthAmerican,youwillneedtoensurethatemployersandorganizationssuchascollegesanduniversitiespr
AsanimmigranttoNorthAmerican,youwillneedtoensurethatemployersandorganizationssuchascollegesanduniversitiespr
SixSecretsofHigh-EnergyPeopleA)There’sanenergycrisisinAmerica,andithasnothingtodowithfossilfuels.Millionsof
A、Gasesreleasedasaresultofvolcanicactivity.B、Chemicalreactionscausedbyhighsurfacetemperatures.C、Burstsofradioe
Mostofusaretaughttopayattentiontowhatissaid—thewords.Wordsdoprovideuswithsomeinformation,butmeaningsarede
Forthispart,youareallowed30minutestowriteashortessayonthetopicTheimportanceofbeingmodest.Youcanciteexamp
Forthispart,youareallowed30minutestowriteanessaycommentingonthesaying"Admonishyourfriendsinprivate,praise
随机试题
实质性政策议程的必要因素有()
汉代由地方官僚察访人才,向朝廷举荐的方式称为
体内合成胆固醇的原料是A.葡萄糖B.脂肪酸C.氨基酸D.乙酰CoAE.肝糖原
常用的窝洞消毒剂有
A.用抑制胆碱能活性药物B.不宜用抑制胆碱能活性药物和增强多巴胺活性的药物C.用增强多巴胺活性的药物D.用丙酸钠或卡马西平E.用抑制胆碱能活性药物和增强
在技术方案运营期内,总成本费用按生产要素的构成应包括()。
唐律中凡是不宜列入其他“分则”篇的犯罪,统归于()。
A、 B、 C、 D、 D
96
Whohastakenstepstoresolvetheconflict?
最新回复
(
0
)