首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• You will hear part of a conversation between an interviewer and Andrew Grove, the chairman, CEO and co-founder of Intel. • For
• You will hear part of a conversation between an interviewer and Andrew Grove, the chairman, CEO and co-founder of Intel. • For
admin
2010-01-31
53
问题
• You will hear part of a conversation between an interviewer and Andrew Grove, the chairman, CEO and co-founder of Intel.
• For each question 23—30, mark one letter A, B or C for the correct answer.
• You will hear the recording twice.
What does it mean that pain is healthy?
F: Our guru on management is a 63 years old Hungarian immigrate who arrived in the U. S. in 1956 with neither a word of English, nor a dime in his pocket. Today he runs the company that makes the semiconductor chips that power 90% of the world’s personal computers. He is Andrew Grove, chairman, CEO and cofounder of Intel, the San Jose based giant in semiconductor chip manufacturing. Obviously, Intel has managed change dramatically well. That’s what Intel is about. Yet change really intimidates people and it’s very frightening. What do you think people can do, managers, just regular folks, can do to alleviate some of the scariness of change?
M: I’m not sure you want to eliminate scariness. I really wonder if the tight-rope-walkers can do their job because they are not afraid of heights or whether they can do their jobs because they are afraid of heights and they’ve just learned how to do their task that much better because they know what it’s like, or they have a pretty good idea what it’s like to fall. I think fear is your "ally in here, because it is fear that gets you out of comfortable equilibrium, gets you to do difficult tasks". You know, managing in general is not an easy job, so I don’t think I wanna eliminate fear. I don’t eliminate fear of change, I don’t wanna eliminate fear of what’s wanna happen if you don’t move. It’s healthy, it’s kind of like, you know, pain is healthy, physical pain, it warns your body that something is wrong and just extinguishing pain doesn’t make the problem going away. It just makes your sense that there is a problem going away. So it makes it worse.
F: One of the biggest contributions that you’ve made down to making the public aware of what’s inside a computer is the Intel Inside campaign, which is a very big marketing campaign designed to make the consumer, the end user, allow them to make their choice based on Intel being inside the box. When did you first think that this was important? There are obviously risks to this strategy, there are obviously rewards. How did you analyse the risk-reward in this?
M: Well, you know, it was kind of obvious in a way, if you listened to the language people used to describe their computer at the time—you’re talking late 80s. Most of the time, people would refer to their computer by the number, the number of the microprocessor that they had in it. I’m gonna take my trusty old 386 and look it up, or do something on it. They didn’t use the name of the manufacturer. They used the model number of the microprocessor, which actually is kind of right, because the fundamental characteristic of that computer is the microprocessor. That defines what software it’s gonna run, it’s gonna define how fast it runs it, and if it defines how fast it runs it, it defines what you can do with it. So the user experience, what the user can do and how well he can do it, more than anything else depends on the microprocessor, the chip. So we kind of sensed that we really had that identity but we didn’t know exactly how to go about it. We wanted to market the product name, but the problem with the product name was we couldn’t copyright it, I mean, couldn’t trademark the numbers. We had a legal battle on it and we lost. So how do you tell our story, given that the microprocessor gives the characteristic of their computer to, not completely, but more than anything else, to the user. And we started merchandising Intel, the Computer Inside. Not on the devices but in our own commercials. And that kind of worked, we had good results, good focus group results, people understood, yeah, the Intel stuff is the computer
F: So how much now do you think of your success is marketing, and how much of it is technology?
M: Andrew Grove: You know, for a long time I’ve thought about this and had to answer the questions internally a lot. And the best I can say is describing Intel as a three legged stool, and the three legs are design, technology and manufacturing, and marketing and sales. And if one of those legs is shorter than the other, the stool is gonna tip over
选项
A、If you feel physical pain, it means that your body is healthy.
B、Its aim is to say that there is something wrong with your body.
C、Extinguishing pain can not solve the problem.
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/UxOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatdoesthemansayabouthisbusiness?
A、 B、 C、 CHe’stoobusyisapoliteresponsetotherequest.Choice(A)answerswhichtypeoflettersdoyo
Whatistherelationshipbetweenthemanandthewoman?
Whatistherelationshipbetweenthemanandthewoman?
Whataretheytalkingabout?
Wheredosetheconversationtakeplace?
Whatisthepurposeofthisspeech?
Whomostlikelyarethelisteners?
Whatisthespeakermainlytalkingabout?
Whoisprobablylisteningtothisannouncement?
随机试题
高压油路:
螺杆泵按井口连接方式可分为()法兰连接、井口法兰连接。
用水泥土搅拌成桩的施工流程是:定位→预埋下沉→提升并喷浆搅拌→重复下沉搅拌→重复提升搅拌→成桩结束。这一工艺过程应称为( )。
下列提法正确的是( )。
下列所有者权益中,属于所有者直接投入形成的权益是()。
下列关于期权的叙述不正确的是()。
①人一上年纪,就会觉得“记性越来越差”,真是这样吗?②人的脑神经细胞在出生时数量最多,约有1000亿个。随着人的发育,脑细胞逐渐减少,每天要减少数万个,也就是说每秒钟都要减少一个。人们认为,随着脑神经细胞越来越少,记忆力就会降低。但是,在1000亿个神经
在公众印象中,每一次加大尾矿治理力度,总是在发生严重的尾矿溃坝事故之后。而突击式的尾矿治理方式不太可能持久奏效。数量巨大的尾矿伴随着矿山的开采不断增加,随着矿山枯竭,经年累月贮存起来的尾矿被堆放于江岸的山坡,因在技术层面缺乏有效的处理方法,只能以非安全的暴
(I)设A,B为n阶可相似对角化矩阵,且有相同特征值,证明:矩阵A,B相似;(Ⅱ)设求可逆矩阵P,使得P-1AP=B.
Chronobiologymightsoundalittlefuturistic—likesomethingfromasciencefictionnovel,perhaps-butit’sactuallyafield
最新回复
(
0
)